Is Tesla ethical and sustainable?
Tesla has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 5 Nordic markets.
Is Tesla ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Tesla ranks #78 in the Netherlands in 2026, its strongest of 5 markets. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 78th (2026).
- All-time best result: 2nd in Denmark (2017).
- Biggest year-over-year drop in Norway: slipped 87 positions from 2025 to 2026.
- Measured for 10 years (2017–2026) across 5 markets.
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Tesla's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2017–2026.
🇫🇮Tesla in Finland
Automotive| Year | Rank in Finland |
|---|---|
| 2017 | #4 |
| 2018 | #4 |
| 2019 | #22 |
| 2020 | #43 |
| 2021 | #57 |
| 2022 | #77 |
| 2023 | #131 |
| 2024 | #163 |
| 2025 | #190 |
| 2026 | #222 |
🇩🇰Tesla in Denmark
Automotive| Year | Rank in Denmark |
|---|---|
| 2017 | #2 |
| 2018 | #9 |
| 2019 | #6 |
| 2020 | #6 |
| 2021 | #10 |
| 2022 | #10 |
| 2023 | #19 |
| 2024 | #37 |
| 2025 | #80 |
| 2026 | #149 |
🇳🇴Tesla in Norway
Automotive| Year | Rank in Norway |
|---|---|
| 2017 | #4 |
| 2018 | #7 |
| 2019 | #32 |
| 2020 | #29 |
| 2021 | #22 |
| 2022 | #85 |
| 2023 | #59 |
| 2024 | #108 |
| 2025 | #116 |
| 2026 | #203 |
🇸🇪Tesla in Sweden
Automotive| Year | Rank in Sweden |
|---|---|
| 2017 | #8 |
| 2018 | #8 |
| 2019 | #16 |
| 2020 | #18 |
| 2021 | #26 |
| 2022 | #36 |
| 2023 | #54 |
| 2024 | #102 |
| 2025 | #198 |
| 2026 | #272 |
🇳🇱Tesla in the Netherlands
Automotive| Year | Rank in the Netherlands |
|---|---|
| 2018 | #2 |
| 2019 | #4 |
| 2020 | #4 |
| 2021 | #19 |
| 2022 | #12 |
| 2023 | #31 |
| 2024 | #28 |
| 2025 | #55 |
| 2026 | #78 |
Want to know what's behind Tesla's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Tesla
Is Tesla a sustainable brand?
Tesla has been measured by the Sustainable Brand Index since 2017. Most recent rankings: Finland #222 (2026); Denmark #149 (2026); Norway #203 (2026); Sweden #272 (2026); the Netherlands #78 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Tesla ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Tesla ranks #78 in the Netherlands in 2026, its strongest of 5 markets. A lower number is better.
How sustainable is Tesla in Finland?
In Finland, Tesla ranks #222 in 2026 (industry: Automotive). Its best position was #4 in 2017.
How sustainable is Tesla in Denmark?
In Denmark, Tesla ranks #149 in 2026 (industry: Automotive). Its best position was #2 in 2017.
How sustainable is Tesla in Norway?
In Norway, Tesla ranks #203 in 2026 (industry: Automotive). Its best position was #4 in 2017.
How sustainable is Tesla in Sweden?
In Sweden, Tesla ranks #272 in 2026 (industry: Automotive). Its best position was #8 in 2017.
How sustainable is Tesla in the Netherlands?
In the Netherlands, Tesla ranks #78 in 2026 (industry: Automotive). Its best position was #2 in 2018.
Where does this data on Tesla come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →