Order terms

These terms apply to orders placed on sb-index.com for the Brand Snapshot, SBI Access and Academic access. They are for business buyers. Other work, including reports, screens and programmes, runs on a separate written agreement.

1. Who you are buying from

SB Insight AB, registration number 556907-9915, VAT number SE556907991501, Stockholm, Sweden. We publish Sustainable Brand Index.

2. Placing an order

Submitting the order form is a request, not a contract. We review every order and confirm it by email. The contract is formed when we send that confirmation. We may decline an order, and if we do, you are not charged and we will tell you why.

You are responsible for the accuracy of the details you give us, including the legal entity name, registration number, VAT number and invoice address. If they are wrong, tell us before the invoice is issued.

3. Prices and VAT

Prices are in EUR and exclude VAT. The price that applies is the one shown when you place the order.

Buyers in Sweden are charged Swedish VAT. Buyers in another EU country are invoiced under the reverse charge and account for VAT themselves, which is why we need a VAT number that validates before we can accept the order. Buyers outside the EU, including Norway and the United Kingdom, are outside the scope of EU VAT.

4. Invoicing and payment

We invoice on confirmation. Payment terms are 30 days net from the invoice date, unless we have agreed otherwise in writing. We can invoice by e-invoice, and we will use the reference or purchase order number you give us.

Late payment carries interest under the Swedish Interest Act. If an invoice is overdue we may hold delivery of anything not yet delivered.

5. Delivery

We state the delivery time in the order confirmation. Unless we say otherwise, a Brand Snapshot is delivered within five working days of confirmation, and SBI Access credentials within two working days.

Delivery is electronic, to the contact named on the order.

6. What you may do with what we deliver

You may use the material inside your own organisation without limit.

You may quote figures and findings in your own external material, including client work if you are buying on behalf of a client, as long as Sustainable Brand Index is cited as the source. Attribution is a condition of the licence and is not negotiable.

You may not resell the material, redistribute it as a data product, or give a third party access to the underlying data. Agencies and consultancies that need to work with our data across client accounts take the Partner Programme instead.

Using a ranking result or a win in your own marketing is licensed separately under the Brand and Winner License.

The licence runs for twelve months from delivery unless the offer says otherwise. We keep all rights in the study and the underlying data.

7. Cancellation

You can withdraw an order at no cost any time before we confirm it. Once we have confirmed it, the order cannot be cancelled, because the work is prepared specifically for you.

The statutory right of withdrawal applies to consumers, not to business buyers, and these terms are for business buyers.

8. What the research is, and what it is not

Sustainable Brand Index measures what consumers perceive. It does not measure or verify what a brand actually does. Nothing we deliver is legal advice, an audit, a certification or a guarantee of any commercial outcome.

We take care that the material is accurate and that the method is sound, and we will correct any error we have made. Beyond that, our liability for an order is limited to the fee paid for it, and we are not liable for indirect or consequential loss.

9. Your details

We use the details on the order to process it, invoice it and deliver it. How we handle personal data is set out in our privacy policy.

10. Changes

The terms that apply to an order are the ones published when the order is placed. We may change these terms for future orders.

11. Law and disputes

Swedish law applies. Disputes are settled by the Swedish courts, with Stockholm District Court as the court of first instance.

Last updated 18 September 2026.