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    Sustainable Brand Index

    What we do and prices

    What do we do with sustainability?

    The question every brand is asking this year. We answer it with your own consumers: 16 years of Sustainable Brand Index data on 1,600+ brands in five markets, and Brandi brand metrics beside it. Three questions, one answer each.

    All prices in EUR, excluding VAT. Most of this starts with a conversation.

    Start here, free

    The 2026 ranking

    Positions for 1,600+ brands across 36 industries in five markets.

    Open

    Public ranking positions. Scores and the reasons behind them are in the reports.

    Outlook 2027

    Where sustainability and brand are heading in 2027, across the Nordics.

    Free – registration required

    Gated PDF report with chapters on food, retail, energy and finance.

    Where does sustainability still matter to your brand?

    Not everything matters equally. Some things your consumers demand of every brand in your industry. Some they already credit you for. Some they have stopped noticing. Knowing which is which is the difference between a sustainability strategy and a sustainability budget.

    New

    SBI Brand Snapshot

    You find out where you stand: your position above the industry floor, how you have moved and why, and how your own customers see you.

    €2,500 per brand and market

    Credited against an Analysis Report bought within three months.

    One page: score, rank, trend, environmental versus social, your consumer groups and what your industry expects. One market, no meeting needed.

    Download an example (PDF preview)

    Analysis Report

    You find out where to focus, what to protect, and what would hit you if it went wrong.

    €15,000 per brand and market

    Delivered as a written report and a live presentation.

    Six indicators from SBI and Brandi, a keep / protect / build verdict per topic, your downside mapped, and what you can still say with backing. Includes competitor benchmarking and a live session with your management or sustainability team. The silence chapter, what going quiet has cost you, is included as standard.

    Strategy Report

    For brands that are rebuilding their position, not reviewing it.

    €22,000, scoped to your brief

    Everything in the Analysis Report plus added data collection, extra segmentations or outside sources as the question requires.

    Workshop

    A half-day session that turns the verdict into a plan.

    €5,000

    Half-day facilitated session with our analysts. Fully credited against a 2027 report if you go ahead.

    What are we allowed to say?

    Consumers punish brands that are caught claiming something false, not brands with a footprint. The EU Empowering Consumers Directive draws the same line. The safe path is not silence, it is saying only what has backing.

    Claims Check

    You find out which of your claims consumers already believe and which they will not.

    €4,900

    A verdict per claim, modelled on SBI data, with the four consumer groups underneath it and the spread between them as the risk metric. Wording guidance included. Up to ten claims, one to two weeks. Consumer evidence, not legal advice.

    Claims Check + Silence Check

    Both sides: what you can safely say, and what going quiet has already cost you.

    €8,900

    Claims Check plus a speak / hold / drop call per topic, the perception decay curve, who took the space, and which consumer groups it cost you.

    Where can we still stand out?

    Interest in climate is falling. Interest in how companies treat people, where things are made and whether they can be trusted is rising. That is where positions are still open.

    Question Block

    Test your social position with 80,000 consumers in the December 2026 study.

    €5,000–8,000 per block and market

    Your questions, our panel, results in spring, reported with the rest of your results. The questionnaire closes in November.

    Synthetic Personas / Digital Twins

    Test a claim, message or concept against the four consumer groups before you spend on fieldwork.

    On request

    Studies with four consumer personas (Ego, Moderate, Smart and Dedicated), for claims, messages or concepts. The personas answer only on what SBI measures, their answers are marked as AI-generated, and they stay in SBI's tools.

    See examples of how it works

    Data, licences and academic access

    For teams that already know what they need.

    SBI Access

    New

    Query rankings, brand results and consumer insights from Claude, ChatGPT, Copilot or Cursor.

    Query access to the study from any MCP client, bought as a credit pack. One credit is one brand in one market for one year. Searching, coverage, country averages and winners cost nothing. Internal use and client deliverables are both included, with attribution.

    • Live access to 1,600+ brands across five markets
    • Works with any MCP-compatible AI assistant
    • Bought as credit packs, with attribution in what you publish

    Start with 10 free look-ups

    No card. Paid packs are invoiced on 30 days net.

    Fastest: get a key in one minute at /mcp

    1 credit = 1 brand × 1 market × 1 year. You pay for every brand-year you see. Searching, coverage, country averages and winners are free.

    Credit packs and terms

    Trial

    10 credits, 30 days, no card

    €0

    Starter

    50 credits, 12 months

    €900

    Studio

    250 credits, 12 months

    €3,500

    Agency

    1000 credits, 12 months

    €10,000

    All packs: internal use and client deliverables. Attribution to Sustainable Brand Index is required in anything you publish or hand to a client.

    Universities: 100 free credits a year on request, no client-deliverable rights.

    SBI Access Annual License

    Unlimited SBI Access for your team, all year.

    €15,000 per year

    Unlimited look-ups for 12 months, up to five named users, personas included inside SBI's tools.

    SBI License

    Use your Sustainable Brand Index result in your own communication.

    €5,000 per brand and market, 12 months

    Licensed use of the SBI badge and result claim for 12 months, with usage terms.

    Academic access

    Academic access to the Analysis Report at a published academic price.

    €1,500

    Analysis Report data and analysis for teaching and academic research, at a single published academic price.