Is Telenor ethical and sustainable?
Telenor has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Telenor ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Telenor ranks #68 in Norway in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 68th (2026).
- All-time best result: 21st in Norway (2022).
- Biggest year-over-year drop in Denmark: slipped 26 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 3 markets.
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Telenor's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇩🇰Telenor in Denmark
Telecommunications| Year | Rank in Denmark |
|---|---|
| 2014 | #123 |
| 2015 | #131 |
| 2016 | #129 |
| 2017 | #160 |
| 2018 | #181 |
| 2019 | #200 |
| 2020 | #205 |
| 2021 | #220 |
| 2022 | #227 |
| 2023 | #237 |
| 2024 | #222 |
| 2025 | #203 |
| 2026 | #229 |
🇳🇴Telenor in Norway
Telecommunications| Year | Rank in Norway |
|---|---|
| 2014 | #24 |
| 2015 | #40 |
| 2016 | #42 |
| 2017 | #96 |
| 2018 | #67 |
| 2019 | #34 |
| 2020 | #34 |
| 2021 | #59 |
| 2022 | #21 |
| 2023 | #48 |
| 2024 | #64 |
| 2025 | #66 |
| 2026 | #68 |
🇸🇪Telenor in Sweden
Telecommunications| Year | Rank in Sweden |
|---|---|
| 2011 | #112 |
| 2012 | #161 |
| 2013 | #143 |
| 2014 | #197 |
| 2015 | #181 |
| 2016 | #180 |
| 2017 | #214 |
| 2018 | #229 |
| 2019 | #269 |
| 2020 | #254 |
| 2021 | #334 |
| 2022 | #271 |
| 2023 | #248 |
| 2024 | #309 |
| 2025 | #339 |
| 2026 | #348 |
Want to know what's behind Telenor's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Telenor
Is Telenor a sustainable brand?
Telenor has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Denmark #229 (2026); Norway #68 (2026); Sweden #348 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Telenor ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Telenor ranks #68 in Norway in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Telenor in Denmark?
In Denmark, Telenor ranks #229 in 2026 (industry: Telecommunications). Its best position was #123 in 2014.
How sustainable is Telenor in Norway?
In Norway, Telenor ranks #68 in 2026 (industry: Telecommunications). Its best position was #21 in 2022.
How sustainable is Telenor in Sweden?
In Sweden, Telenor ranks #348 in 2026 (industry: Telecommunications). Its best position was #112 in 2011.
Where does this data on Telenor come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →