Is Tele2 ethical and sustainable?
Tele2 has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Tele2 ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Tele2 ranks #304 in Sweden in 2026. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 304th (2026).
- All-time best result: 100th in Sweden (2011).
- Biggest year-over-year drop in Sweden: slipped 24 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 1 market.
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Tele2's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇸🇪Tele2 in Sweden
Telecommunications| Year | Rank in Sweden |
|---|---|
| 2011 | #100 |
| 2012 | #112 |
| 2013 | #150 |
| 2014 | #166 |
| 2015 | #171 |
| 2016 | #189 |
| 2017 | #174 |
| 2018 | #198 |
| 2019 | #222 |
| 2020 | #161 |
| 2021 | #276 |
| 2022 | #308 |
| 2023 | #243 |
| 2024 | #319 |
| 2025 | #280 |
| 2026 | #304 |
Want to know what's behind Tele2's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Tele2
Is Tele2 a sustainable brand?
Tele2 has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Sweden #304 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Tele2 ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Tele2 ranks #304 in Sweden in 2026. A lower number is better.
How sustainable is Tele2 in Sweden?
In Sweden, Tele2 ranks #304 in 2026 (industry: Telecommunications). Its best position was #100 in 2011.
Where does this data on Tele2 come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →