Is SJ ethical and sustainable?
SJ has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is SJ ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, SJ ranks #9 in Sweden in 2012. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 9th (2012).
- Biggest year-over-year improvement in Sweden: moved up 2 positions from 2011 to 2012.
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SJ's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2012.
🇸🇪SJ in Sweden
Passenger Transport| Year | Rank in Sweden |
|---|---|
| 2011 | #11 |
| 2012 | #9 |
Want to know what's behind SJ's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about SJ
Is SJ a sustainable brand?
SJ has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Sweden #9 (2012). Lower rank numbers mean consumers see the brand as more sustainable.
Is SJ ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, SJ ranks #9 in Sweden in 2012. A lower number is better.
How sustainable is SJ in Sweden?
In Sweden, SJ ranks #9 in 2012 (industry: Passenger Transport). Its best position was #9 in 2012.
Where does this data on SJ come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2012, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →