Is SAS ethical and sustainable?
SAS has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is SAS ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, SAS ranks #52 in Sweden in 2011, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 52nd (2011).
- All-time best result: 44th in Norway (2020).
- Biggest year-over-year improvement in Norway: moved up 49 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 4 markets.
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SAS's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇫🇮SAS in Finland
Airlines| Year | Rank in Finland |
|---|---|
| 2018 | #116 |
| 2019 | #138 |
| 2020 | #180 |
| 2021 | #172 |
| 2022 | #198 |
| 2023 | #194 |
| 2024 | #207 |
| 2025 | #210 |
| 2026 | #207 |
🇩🇰SAS in Denmark
Airlines| Year | Rank in Denmark |
|---|---|
| 2019 | #71 |
| 2020 | #48 |
| 2021 | #99 |
| 2022 | #79 |
| 2023 | #224 |
| 2024 | #142 |
| 2025 | #157 |
| 2026 | #130 |
🇳🇴SAS in Norway
Airlines| Year | Rank in Norway |
|---|---|
| 2018 | #61 |
| 2019 | #79 |
| 2020 | #44 |
| 2021 | #85 |
| 2022 | #192 |
| 2023 | #113 |
| 2024 | #135 |
| 2025 | #136 |
| 2026 | #87 |
🇸🇪SAS in Sweden
Airlines| Year | Rank in Sweden |
|---|---|
| 2011 | #52 |
Want to know what's behind SAS's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about SAS
Is SAS a sustainable brand?
SAS has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Finland #207 (2026); Denmark #130 (2026); Norway #87 (2026); Sweden #52 (2011). Lower rank numbers mean consumers see the brand as more sustainable.
Is SAS ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, SAS ranks #52 in Sweden in 2011, its strongest of 4 markets. A lower number is better.
How sustainable is SAS in Finland?
In Finland, SAS ranks #207 in 2026 (industry: Airlines). Its best position was #116 in 2018.
How sustainable is SAS in Denmark?
In Denmark, SAS ranks #130 in 2026 (industry: Airlines). Its best position was #48 in 2020.
How sustainable is SAS in Norway?
In Norway, SAS ranks #87 in 2026 (industry: Airlines). Its best position was #44 in 2020.
How sustainable is SAS in Sweden?
In Sweden, SAS ranks #52 in 2011 (industry: Airlines). Its best position was #52 in 2011.
Where does this data on SAS come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →