Is Salling Group ethical and sustainable?
Salling Group has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Salling Group ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Salling Group ranks #18 in Denmark in 2026. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 18th (2026).
- All-time best result: 18th in Denmark (2024).
- Measured for 8 years (2019–2026) across 1 market.
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Salling Group's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2019–2026.
🇩🇰Salling Group in Denmark
Consumer Goods Corporations| Year | Rank in Denmark |
|---|---|
| 2019 | #30 |
| 2020 | #26 |
| 2024 | #18 |
| 2025 | #18 |
| 2026 | #18 |
Want to know what's behind Salling Group's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Salling Group
Is Salling Group a sustainable brand?
Salling Group has been measured by the Sustainable Brand Index since 2019. Most recent rankings: Denmark #18 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Salling Group ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Salling Group ranks #18 in Denmark in 2026. A lower number is better.
How sustainable is Salling Group in Denmark?
In Denmark, Salling Group ranks #18 in 2026 (industry: Consumer Goods Corporations). Its best position was #18 in 2024.
Where does this data on Salling Group come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →