Is Rusta ethical and sustainable?
Rusta has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Rusta ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Rusta ranks #190 in Finland in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 190th (2026).
- All-time best result: 117th in Sweden (2023).
- Biggest year-over-year drop in Sweden: slipped 39 positions from 2025 to 2026.
- Measured for 14 years (2013–2026) across 3 markets.
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Rusta's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2013–2026.
🇫🇮Rusta in Finland
Hobby & Leisure| Year | Rank in Finland |
|---|---|
| 2020 | #181 |
| 2021 | #168 |
| 2022 | #164 |
| 2023 | #166 |
| 2024 | #198 |
| 2025 | #189 |
| 2026 | #190 |
🇳🇴Rusta in Norway
Hobby & Leisure| Year | Rank in Norway |
|---|---|
| 2020 | #185 |
| 2021 | #191 |
| 2022 | #129 |
| 2023 | #235 |
| 2024 | #199 |
| 2025 | #201 |
| 2026 | #211 |
🇸🇪Rusta in Sweden
Hobby & Leisure| Year | Rank in Sweden |
|---|---|
| 2013 | #195 |
| 2014 | #177 |
| 2015 | #187 |
| 2016 | #183 |
| 2017 | #196 |
| 2018 | #174 |
| 2019 | #261 |
| 2020 | #239 |
| 2021 | #253 |
| 2022 | #220 |
| 2023 | #117 |
| 2024 | #252 |
| 2025 | #178 |
| 2026 | #217 |
Want to know what's behind Rusta's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Rusta
Is Rusta a sustainable brand?
Rusta has been measured by the Sustainable Brand Index since 2013. Most recent rankings: Finland #190 (2026); Norway #211 (2026); Sweden #217 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Rusta ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Rusta ranks #190 in Finland in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Rusta in Finland?
In Finland, Rusta ranks #190 in 2026 (industry: Hobby & Leisure). Its best position was #164 in 2022.
How sustainable is Rusta in Norway?
In Norway, Rusta ranks #211 in 2026 (industry: Hobby & Leisure). Its best position was #129 in 2022.
How sustainable is Rusta in Sweden?
In Sweden, Rusta ranks #217 in 2026 (industry: Hobby & Leisure). Its best position was #117 in 2023.
Where does this data on Rusta come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →