Is Pohjola Vakuutus ethical and sustainable?
Pohjola Vakuutus has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Pohjola Vakuutus ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Pohjola Vakuutus ranks #99 in Finland in 2026. A lower number is better.
Key takeaways
- Strongest market today: Finland at 99th (2026).
- All-time best result: 65th in Finland (2022).
- Biggest year-over-year drop in Finland: slipped 19 positions from 2025 to 2026.
- Measured for 6 years (2021–2026) across 1 market.
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Pohjola Vakuutus's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2021–2026.
🇫🇮Pohjola Vakuutus in Finland
Insurance & Pension| Year | Rank in Finland |
|---|---|
| 2021 | #76 |
| 2022 | #65 |
| 2023 | #77 |
| 2024 | #98 |
| 2025 | #80 |
| 2026 | #99 |
Want to know what's behind Pohjola Vakuutus's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Pohjola Vakuutus
Is Pohjola Vakuutus a sustainable brand?
Pohjola Vakuutus has been measured by the Sustainable Brand Index since 2021. Most recent rankings: Finland #99 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Pohjola Vakuutus ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Pohjola Vakuutus ranks #99 in Finland in 2026. A lower number is better.
How sustainable is Pohjola Vakuutus in Finland?
In Finland, Pohjola Vakuutus ranks #99 in 2026 (industry: Insurance & Pension). Its best position was #65 in 2022.
Where does this data on Pohjola Vakuutus come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →