Is Pågen ethical and sustainable?
Pågen has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Pågen ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Pågen ranks #57 in Sweden in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 57th (2026).
- All-time best result: 31st in Sweden (2022).
- Biggest year-over-year improvement in Denmark: moved up 41 positions from 2025 to 2026.
- Measured for 14 years (2013–2026) across 2 markets.
Work at Pågen?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Pågen's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2013–2026.
🇩🇰Pågen in Denmark
Food| Year | Rank in Denmark |
|---|---|
| 2017 | #142 |
| 2018 | #163 |
| 2019 | #85 |
| 2020 | #126 |
| 2021 | #142 |
| 2022 | #94 |
| 2023 | #114 |
| 2024 | #120 |
| 2025 | #140 |
| 2026 | #99 |
🇸🇪Pågen in Sweden
Food| Year | Rank in Sweden |
|---|---|
| 2013 | #68 |
| 2014 | #59 |
| 2015 | #71 |
| 2016 | #58 |
| 2017 | #54 |
| 2018 | #76 |
| 2019 | #57 |
| 2020 | #69 |
| 2021 | #82 |
| 2022 | #31 |
| 2023 | #38 |
| 2024 | #48 |
| 2025 | #60 |
| 2026 | #57 |
Want to know what's behind Pågen's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Pågen
Is Pågen a sustainable brand?
Pågen has been measured by the Sustainable Brand Index since 2013. Most recent rankings: Denmark #99 (2026); Sweden #57 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Pågen ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Pågen ranks #57 in Sweden in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Pågen in Denmark?
In Denmark, Pågen ranks #99 in 2026 (industry: Food). Its best position was #85 in 2019.
How sustainable is Pågen in Sweden?
In Sweden, Pågen ranks #57 in 2026 (industry: Food). Its best position was #31 in 2022.
Where does this data on Pågen come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →