Is Norwegian ethical and sustainable?
Norwegian has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is Norwegian ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Norwegian ranks #94 in Norway in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 94th (2026).
- All-time best result: 45th in Norway (2020).
- Biggest year-over-year improvement in Denmark: moved up 19 positions from 2025 to 2026.
- Biggest year-over-year drop in Finland: slipped 28 positions from 2025 to 2026.
- Measured for 15 years (2012–2026) across 4 markets.
Work at Norwegian?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Norwegian's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2012–2026.
🇫🇮Norwegian in Finland
Airlines| Year | Rank in Finland |
|---|---|
| 2018 | #87 |
| 2019 | #102 |
| 2020 | #126 |
| 2021 | #189 |
| 2022 | #171 |
| 2023 | #179 |
| 2024 | #206 |
| 2025 | #198 |
| 2026 | #226 |
🇩🇰Norwegian in Denmark
Airlines| Year | Rank in Denmark |
|---|---|
| 2019 | #159 |
| 2020 | #125 |
| 2021 | #172 |
| 2022 | #206 |
| 2023 | #104 |
| 2024 | #209 |
| 2025 | #163 |
| 2026 | #144 |
🇳🇴Norwegian in Norway
Airlines| Year | Rank in Norway |
|---|---|
| 2018 | #56 |
| 2019 | #54 |
| 2020 | #45 |
| 2021 | #69 |
| 2022 | #156 |
| 2023 | #102 |
| 2024 | #124 |
| 2025 | #87 |
| 2026 | #94 |
🇸🇪Norwegian in Sweden
Airlines| Year | Rank in Sweden |
|---|---|
| 2012 | #106 |
| 2013 | #125 |
| 2014 | #199 |
| 2015 | #164 |
| 2016 | #198 |
| 2017 | #197 |
| 2018 | #211 |
| 2019 | #186 |
| 2020 | #235 |
| 2021 | #337 |
| 2022 | #317 |
| 2023 | #272 |
| 2024 | #358 |
| 2025 | #312 |
| 2026 | #331 |
Want to know what's behind Norwegian's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Norwegian
Is Norwegian a sustainable brand?
Norwegian has been measured by the Sustainable Brand Index since 2012. Most recent rankings: Finland #226 (2026); Denmark #144 (2026); Norway #94 (2026); Sweden #331 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Norwegian ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Norwegian ranks #94 in Norway in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is Norwegian in Finland?
In Finland, Norwegian ranks #226 in 2026 (industry: Airlines). Its best position was #87 in 2018.
How sustainable is Norwegian in Denmark?
In Denmark, Norwegian ranks #144 in 2026 (industry: Airlines). Its best position was #104 in 2023.
How sustainable is Norwegian in Norway?
In Norway, Norwegian ranks #94 in 2026 (industry: Airlines). Its best position was #45 in 2020.
How sustainable is Norwegian in Sweden?
In Sweden, Norwegian ranks #331 in 2026 (industry: Airlines). Its best position was #106 in 2012.
Where does this data on Norwegian come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →