Is Nordea ethical and sustainable?
Nordea has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is Nordea ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Nordea ranks #130 in Finland in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 130th (2026).
- All-time best result: 12th in Finland (2013).
- Biggest year-over-year improvement in Sweden: moved up 38 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 4 markets.
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Nordea's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇫🇮Nordea in Finland
Banks| Year | Rank in Finland |
|---|---|
| 2013 | #12 |
| 2014 | #41 |
| 2015 | #46 |
| 2016 | #62 |
| 2017 | #86 |
| 2018 | #111 |
| 2019 | #111 |
| 2020 | #113 |
| 2021 | #138 |
| 2022 | #118 |
| 2023 | #136 |
| 2024 | #125 |
| 2025 | #138 |
| 2026 | #130 |
🇩🇰Nordea in Denmark
Banks| Year | Rank in Denmark |
|---|---|
| 2013 | #19 |
| 2014 | #35 |
| 2015 | #62 |
| 2016 | #61 |
| 2017 | #105 |
| 2018 | #112 |
| 2019 | #162 |
| 2020 | #187 |
| 2021 | #137 |
| 2022 | #174 |
| 2023 | #195 |
| 2024 | #138 |
| 2025 | #118 |
| 2026 | #142 |
🇳🇴Nordea in Norway
Banks| Year | Rank in Norway |
|---|---|
| 2013 | #25 |
| 2014 | #56 |
| 2015 | #52 |
| 2016 | #59 |
| 2017 | #81 |
| 2018 | #104 |
| 2019 | #166 |
| 2020 | #144 |
| 2021 | #163 |
| 2022 | #173 |
| 2023 | #184 |
| 2024 | #156 |
| 2025 | #120 |
| 2026 | #142 |
🇸🇪Nordea in Sweden
Banks| Year | Rank in Sweden |
|---|---|
| 2011 | #86 |
| 2012 | #110 |
| 2013 | #70 |
| 2014 | #109 |
| 2015 | #131 |
| 2016 | #132 |
| 2017 | #180 |
| 2018 | #220 |
| 2019 | #248 |
| 2020 | #274 |
| 2021 | #281 |
| 2022 | #269 |
| 2023 | #313 |
| 2024 | #255 |
| 2025 | #260 |
| 2026 | #222 |
Want to know what's behind Nordea's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Nordea
Is Nordea a sustainable brand?
Nordea has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Finland #130 (2026); Denmark #142 (2026); Norway #142 (2026); Sweden #222 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Nordea ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Nordea ranks #130 in Finland in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is Nordea in Finland?
In Finland, Nordea ranks #130 in 2026 (industry: Banks). Its best position was #12 in 2013.
How sustainable is Nordea in Denmark?
In Denmark, Nordea ranks #142 in 2026 (industry: Banks). Its best position was #19 in 2013.
How sustainable is Nordea in Norway?
In Norway, Nordea ranks #142 in 2026 (industry: Banks). Its best position was #25 in 2013.
How sustainable is Nordea in Sweden?
In Sweden, Nordea ranks #222 in 2026 (industry: Banks). Its best position was #70 in 2013.
Where does this data on Nordea come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →