Is Nissan ethical and sustainable?
Nissan has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is Nissan ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Nissan ranks #147 in Norway in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 147th (2026).
- All-time best result: 46th in Denmark (2013).
- Biggest year-over-year improvement in Denmark: moved up 34 positions from 2025 to 2026.
- Biggest year-over-year drop in Sweden: slipped 115 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 4 markets.
Work at Nissan?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Nissan's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇫🇮Nissan in Finland
Automotive| Year | Rank in Finland |
|---|---|
| 2013 | #52 |
| 2014 | #74 |
| 2015 | #87 |
| 2016 | #85 |
| 2017 | #120 |
| 2018 | #132 |
| 2019 | #115 |
| 2020 | #162 |
| 2021 | #158 |
| 2022 | #178 |
| 2023 | #182 |
| 2024 | #179 |
| 2025 | #195 |
| 2026 | #177 |
🇩🇰Nissan in Denmark
Automotive| Year | Rank in Denmark |
|---|---|
| 2013 | #46 |
| 2014 | #79 |
| 2015 | #111 |
| 2016 | #122 |
| 2017 | #165 |
| 2018 | #166 |
| 2019 | #119 |
| 2020 | #118 |
| 2021 | #176 |
| 2022 | #137 |
| 2023 | #223 |
| 2024 | #235 |
| 2025 | #233 |
| 2026 | #199 |
🇳🇴Nissan in Norway
Automotive| Year | Rank in Norway |
|---|---|
| 2013 | #52 |
| 2014 | #47 |
| 2015 | #71 |
| 2016 | #66 |
| 2017 | #154 |
| 2018 | #115 |
| 2019 | #109 |
| 2020 | #149 |
| 2021 | #174 |
| 2022 | #184 |
| 2023 | #124 |
| 2024 | #123 |
| 2025 | #159 |
| 2026 | #147 |
🇸🇪Nissan in Sweden
Automotive| Year | Rank in Sweden |
|---|---|
| 2011 | #85 |
| 2012 | #125 |
| 2013 | #147 |
| 2014 | #152 |
| 2015 | #163 |
| 2016 | #162 |
| 2017 | #193 |
| 2018 | #253 |
| 2019 | #268 |
| 2020 | #253 |
| 2021 | #307 |
| 2022 | #347 |
| 2023 | #331 |
| 2024 | #372 |
| 2025 | #265 |
| 2026 | #380 |
Want to know what's behind Nissan's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Nissan
Is Nissan a sustainable brand?
Nissan has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Finland #177 (2026); Denmark #199 (2026); Norway #147 (2026); Sweden #380 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Nissan ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Nissan ranks #147 in Norway in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is Nissan in Finland?
In Finland, Nissan ranks #177 in 2026 (industry: Automotive). Its best position was #52 in 2013.
How sustainable is Nissan in Denmark?
In Denmark, Nissan ranks #199 in 2026 (industry: Automotive). Its best position was #46 in 2013.
How sustainable is Nissan in Norway?
In Norway, Nissan ranks #147 in 2026 (industry: Automotive). Its best position was #47 in 2014.
How sustainable is Nissan in Sweden?
In Sweden, Nissan ranks #380 in 2026 (industry: Automotive). Its best position was #85 in 2011.
Where does this data on Nissan come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →