Is McCafé ethical and sustainable?
McCafé has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is McCafé ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, McCafé ranks #100 in Denmark in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 100th (2026).
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McCafé's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2026–2026.
🇫🇮McCafé in Finland
Restaurants, Cafes & Take-away| Year | Rank in Finland |
|---|---|
| 2026 | #221 |
🇩🇰McCafé in Denmark
Restaurants, Cafes & Take-away| Year | Rank in Denmark |
|---|---|
| 2026 | #100 |
🇳🇴McCafé in Norway
Restaurants, Cafes & Take-away| Year | Rank in Norway |
|---|---|
| 2026 | #261 |
🇸🇪McCafé in Sweden
Restaurants, Cafes & Take-away| Year | Rank in Sweden |
|---|---|
| 2026 | #343 |
Want to know what's behind McCafé's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about McCafé
Is McCafé a sustainable brand?
McCafé has been measured by the Sustainable Brand Index since 2026. Most recent rankings: Finland #221 (2026); Denmark #100 (2026); Norway #261 (2026); Sweden #343 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is McCafé ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, McCafé ranks #100 in Denmark in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is McCafé in Finland?
In Finland, McCafé ranks #221 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #221 in 2026.
How sustainable is McCafé in Denmark?
In Denmark, McCafé ranks #100 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #100 in 2026.
How sustainable is McCafé in Norway?
In Norway, McCafé ranks #261 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #261 in 2026.
How sustainable is McCafé in Sweden?
In Sweden, McCafé ranks #343 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #343 in 2026.
Where does this data on McCafé come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →