Is Masku ethical and sustainable?
Masku has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Masku ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Masku ranks #234 in Finland in 2026. A lower number is better.
Key takeaways
- Strongest market today: Finland at 234th (2026).
- All-time best result: 100th in Finland (2015).
- Biggest year-over-year drop in Finland: slipped 1 position from 2025 to 2026.
- Measured for 12 years (2015–2026) across 1 market.
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Masku's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2015–2026.
🇫🇮Masku in Finland
Furniture & Decoration - Stores| Year | Rank in Finland |
|---|---|
| 2015 | #100 |
| 2016 | #101 |
| 2017 | #127 |
| 2018 | #140 |
| 2019 | #149 |
| 2020 | #182 |
| 2021 | #201 |
| 2022 | #197 |
| 2023 | #215 |
| 2024 | #236 |
| 2025 | #233 |
| 2026 | #234 |
Want to know what's behind Masku's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Masku
Is Masku a sustainable brand?
Masku has been measured by the Sustainable Brand Index since 2015. Most recent rankings: Finland #234 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Masku ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Masku ranks #234 in Finland in 2026. A lower number is better.
How sustainable is Masku in Finland?
In Finland, Masku ranks #234 in 2026 (industry: Furniture & Decoration - Stores). Its best position was #100 in 2015.
Where does this data on Masku come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →