Is Lotus ethical and sustainable?
Lotus has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Lotus ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Lotus ranks #76 in Finland in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 76th (2026).
- Biggest year-over-year improvement in Finland: moved up 6 positions from 2025 to 2026.
- Biggest year-over-year drop in Denmark: slipped 96 positions from 2025 to 2026.
- Measured for 3 years (2024–2026) across 2 markets.
Work at Lotus?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Lotus's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2024–2026.
🇫🇮Lotus in Finland
Hygiene & Cleaning| Year | Rank in Finland |
|---|---|
| 2024 | #79 |
| 2025 | #82 |
| 2026 | #76 |
🇩🇰Lotus in Denmark
Hygiene & Cleaning| Year | Rank in Denmark |
|---|---|
| 2024 | #147 |
| 2025 | #115 |
| 2026 | #211 |
Want to know what's behind Lotus's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Lotus
Is Lotus a sustainable brand?
Lotus has been measured by the Sustainable Brand Index since 2024. Most recent rankings: Finland #76 (2026); Denmark #211 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Lotus ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Lotus ranks #76 in Finland in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Lotus in Finland?
In Finland, Lotus ranks #76 in 2026 (industry: Hygiene & Cleaning). Its best position was #76 in 2026.
How sustainable is Lotus in Denmark?
In Denmark, Lotus ranks #211 in 2026 (industry: Hygiene & Cleaning). Its best position was #115 in 2025.
Where does this data on Lotus come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →