Is Kruidvat ethical and sustainable?
Kruidvat has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Kruidvat ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Kruidvat ranks #60 in the Netherlands in 2026. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 60th (2026).
- All-time best result: 43rd in the Netherlands (2020).
- Biggest year-over-year improvement in the Netherlands: moved up 12 positions from 2025 to 2026.
- Measured for 10 years (2017–2026) across 1 market.
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Kruidvat's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2017–2026.
🇳🇱Kruidvat in the Netherlands
Pharmacies| Year | Rank in the Netherlands |
|---|---|
| 2017 | #65 |
| 2018 | #71 |
| 2019 | #68 |
| 2020 | #43 |
| 2021 | #68 |
| 2022 | #67 |
| 2023 | #69 |
| 2024 | #46 |
| 2025 | #72 |
| 2026 | #60 |
Want to know what's behind Kruidvat's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Kruidvat
Is Kruidvat a sustainable brand?
Kruidvat has been measured by the Sustainable Brand Index since 2017. Most recent rankings: the Netherlands #60 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Kruidvat ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Kruidvat ranks #60 in the Netherlands in 2026. A lower number is better.
How sustainable is Kruidvat in the Netherlands?
In the Netherlands, Kruidvat ranks #60 in 2026 (industry: Pharmacies). Its best position was #43 in 2020.
Where does this data on Kruidvat come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →