Is Kivra ethical and sustainable?
Kivra has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Kivra ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Kivra ranks #44 in Sweden in 2026. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 44th (2026).
- All-time best result: 30th in Sweden (2025).
- Biggest year-over-year drop in Sweden: slipped 14 positions from 2025 to 2026.
- Measured for 7 years (2020–2026) across 1 market.
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Kivra's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2020–2026.
🇸🇪Kivra in Sweden
Digital Services| Year | Rank in Sweden |
|---|---|
| 2020 | #52 |
| 2021 | #35 |
| 2022 | #35 |
| 2023 | #33 |
| 2024 | #49 |
| 2025 | #30 |
| 2026 | #44 |
Want to know what's behind Kivra's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Kivra
Is Kivra a sustainable brand?
Kivra has been measured by the Sustainable Brand Index since 2020. Most recent rankings: Sweden #44 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Kivra ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Kivra ranks #44 in Sweden in 2026. A lower number is better.
How sustainable is Kivra in Sweden?
In Sweden, Kivra ranks #44 in 2026 (industry: Digital Services). Its best position was #30 in 2025.
Where does this data on Kivra come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →