Is KiMs ethical and sustainable?
KiMs has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is KiMs ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, KiMs ranks #118 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 118th (2026).
- All-time best result: 82nd in Denmark (2014).
- Biggest year-over-year drop in Norway: slipped 40 positions from 2025 to 2026.
- Measured for 13 years (2014–2026) across 2 markets.
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KiMs's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2014–2026.
🇩🇰KiMs in Denmark
Food| Year | Rank in Denmark |
|---|---|
| 2014 | #82 |
| 2015 | #90 |
| 2016 | #90 |
| 2017 | #125 |
| 2018 | #104 |
| 2019 | #99 |
| 2020 | #87 |
| 2021 | #161 |
| 2022 | #117 |
| 2023 | #122 |
| 2024 | #115 |
| 2025 | #111 |
| 2026 | #118 |
🇳🇴KiMs in Norway
Food| Year | Rank in Norway |
|---|---|
| 2017 | #123 |
| 2018 | #184 |
| 2019 | #170 |
| 2020 | #164 |
| 2021 | #113 |
| 2022 | #216 |
| 2023 | #173 |
| 2024 | #190 |
| 2025 | #151 |
| 2026 | #191 |
Want to know what's behind KiMs's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about KiMs
Is KiMs a sustainable brand?
KiMs has been measured by the Sustainable Brand Index since 2014. Most recent rankings: Denmark #118 (2026); Norway #191 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is KiMs ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, KiMs ranks #118 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is KiMs in Denmark?
In Denmark, KiMs ranks #118 in 2026 (industry: Food). Its best position was #82 in 2014.
How sustainable is KiMs in Norway?
In Norway, KiMs ranks #191 in 2026 (industry: Food). Its best position was #113 in 2021.
Where does this data on KiMs come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →