Is Jula ethical and sustainable?
Jula has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Jula ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Jula ranks #150 in Norway in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 150th (2026).
- All-time best result: 66th in Norway (2022).
- Biggest year-over-year improvement in Sweden: moved up 24 positions from 2025 to 2026.
- Measured for 15 years (2012–2026) across 2 markets.
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Jula's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2012–2026.
🇳🇴Jula in Norway
Hobby & Leisure| Year | Rank in Norway |
|---|---|
| 2013 | #68 |
| 2017 | #98 |
| 2018 | #158 |
| 2019 | #156 |
| 2020 | #146 |
| 2021 | #92 |
| 2022 | #66 |
| 2023 | #155 |
| 2024 | #163 |
| 2025 | #141 |
| 2026 | #150 |
🇸🇪Jula in Sweden
Hobby & Leisure| Year | Rank in Sweden |
|---|---|
| 2012 | #109 |
| 2013 | #118 |
| 2014 | #130 |
| 2015 | #142 |
| 2016 | #142 |
| 2017 | #162 |
| 2018 | #152 |
| 2019 | #140 |
| 2020 | #178 |
| 2021 | #172 |
| 2022 | #224 |
| 2023 | #142 |
| 2024 | #186 |
| 2025 | #228 |
| 2026 | #204 |
Want to know what's behind Jula's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Jula
Is Jula a sustainable brand?
Jula has been measured by the Sustainable Brand Index since 2012. Most recent rankings: Norway #150 (2026); Sweden #204 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Jula ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Jula ranks #150 in Norway in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Jula in Norway?
In Norway, Jula ranks #150 in 2026 (industry: Hobby & Leisure). Its best position was #66 in 2022.
How sustainable is Jula in Sweden?
In Sweden, Jula ranks #204 in 2026 (industry: Hobby & Leisure). Its best position was #109 in 2012.
Where does this data on Jula come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →