Is INTERSPORT ethical and sustainable?
INTERSPORT has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is INTERSPORT ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, INTERSPORT ranks #118 in Finland in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 118th (2026).
- All-time best result: 65th in Denmark (2019).
- Biggest year-over-year improvement in Finland: moved up 15 positions from 2025 to 2026.
- Biggest year-over-year drop in Sweden: slipped 55 positions from 2025 to 2026.
- Measured for 14 years (2013–2026) across 4 markets.
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INTERSPORT's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2013–2026.
🇫🇮INTERSPORT in Finland
Clothes & Fashion - Stores| Year | Rank in Finland |
|---|---|
| 2017 | #77 |
| 2018 | #70 |
| 2019 | #90 |
| 2020 | #102 |
| 2021 | #119 |
| 2022 | #98 |
| 2023 | #124 |
| 2024 | #131 |
| 2025 | #133 |
| 2026 | #118 |
🇩🇰INTERSPORT in Denmark
Clothes & Fashion - Stores| Year | Rank in Denmark |
|---|---|
| 2017 | #66 |
| 2018 | #109 |
| 2019 | #65 |
| 2020 | #179 |
| 2021 | #127 |
| 2022 | #121 |
| 2023 | #190 |
| 2024 | #146 |
| 2025 | #153 |
| 2026 | #147 |
🇳🇴INTERSPORT in Norway
Clothes & Fashion - Stores| Year | Rank in Norway |
|---|---|
| 2016 | #85 |
| 2017 | #77 |
| 2018 | #132 |
| 2019 | #83 |
| 2020 | #80 |
| 2021 | #119 |
| 2022 | #148 |
| 2023 | #95 |
| 2024 | #104 |
| 2025 | #146 |
| 2026 | #157 |
🇸🇪INTERSPORT in Sweden
Clothes & Fashion - Stores| Year | Rank in Sweden |
|---|---|
| 2013 | #102 |
| 2014 | #105 |
| 2015 | #98 |
| 2016 | #116 |
| 2017 | #122 |
| 2018 | #122 |
| 2019 | #110 |
| 2020 | #138 |
| 2021 | #168 |
| 2022 | #124 |
| 2023 | #175 |
| 2024 | #191 |
| 2025 | #154 |
| 2026 | #209 |
Want to know what's behind INTERSPORT's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about INTERSPORT
Is INTERSPORT a sustainable brand?
INTERSPORT has been measured by the Sustainable Brand Index since 2013. Most recent rankings: Finland #118 (2026); Denmark #147 (2026); Norway #157 (2026); Sweden #209 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is INTERSPORT ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, INTERSPORT ranks #118 in Finland in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is INTERSPORT in Finland?
In Finland, INTERSPORT ranks #118 in 2026 (industry: Clothes & Fashion - Stores). Its best position was #70 in 2018.
How sustainable is INTERSPORT in Denmark?
In Denmark, INTERSPORT ranks #147 in 2026 (industry: Clothes & Fashion - Stores). Its best position was #65 in 2019.
How sustainable is INTERSPORT in Norway?
In Norway, INTERSPORT ranks #157 in 2026 (industry: Clothes & Fashion - Stores). Its best position was #77 in 2017.
How sustainable is INTERSPORT in Sweden?
In Sweden, INTERSPORT ranks #209 in 2026 (industry: Clothes & Fashion - Stores). Its best position was #98 in 2015.
Where does this data on INTERSPORT come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →