Is INGO ethical and sustainable?
INGO has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is INGO ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, INGO ranks #208 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 208th (2026).
- All-time best result: 116th in Denmark (2015).
- Biggest year-over-year improvement in Sweden: moved up 70 positions from 2025 to 2026.
- Measured for 12 years (2015–2026) across 2 markets.
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INGO's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2015–2026.
🇩🇰INGO in Denmark
Fuel| Year | Rank in Denmark |
|---|---|
| 2015 | #116 |
| 2016 | #146 |
| 2017 | #172 |
| 2018 | #195 |
| 2019 | #185 |
| 2020 | #184 |
| 2021 | #219 |
| 2022 | #219 |
| 2023 | #220 |
| 2024 | #203 |
| 2025 | #246 |
| 2026 | #208 |
🇸🇪INGO in Sweden
Fuel| Year | Rank in Sweden |
|---|---|
| 2015 | #192 |
| 2016 | #184 |
| 2017 | #217 |
| 2018 | #194 |
| 2019 | #241 |
| 2020 | #283 |
| 2021 | #315 |
| 2022 | #361 |
| 2023 | #345 |
| 2024 | #330 |
| 2025 | #363 |
| 2026 | #293 |
Want to know what's behind INGO's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about INGO
Is INGO a sustainable brand?
INGO has been measured by the Sustainable Brand Index since 2015. Most recent rankings: Denmark #208 (2026); Sweden #293 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is INGO ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, INGO ranks #208 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is INGO in Denmark?
In Denmark, INGO ranks #208 in 2026 (industry: Fuel). Its best position was #116 in 2015.
How sustainable is INGO in Sweden?
In Sweden, INGO ranks #293 in 2026 (industry: Fuel). Its best position was #184 in 2016.
Where does this data on INGO come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →