Is Hyundai ethical and sustainable?
Hyundai has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Hyundai ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Hyundai ranks #154 in Norway in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 154th (2026).
- All-time best result: 48th in Denmark (2013).
- Biggest year-over-year improvement in Norway: moved up 18 positions from 2025 to 2026.
- Measured for 14 years (2013–2026) across 3 markets.
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Hyundai's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2013–2026.
🇫🇮Hyundai in Finland
Automotive| Year | Rank in Finland |
|---|---|
| 2013 | #57 |
| 2014 | #88 |
| 2015 | #111 |
| 2016 | #117 |
| 2017 | #142 |
| 2018 | #145 |
| 2019 | #163 |
| 2020 | #187 |
| 2021 | #204 |
| 2022 | #186 |
| 2023 | #202 |
| 2024 | #185 |
| 2025 | #224 |
| 2026 | #227 |
🇩🇰Hyundai in Denmark
Automotive| Year | Rank in Denmark |
|---|---|
| 2013 | #48 |
| 2014 | #90 |
| 2015 | #113 |
| 2016 | #127 |
| 2017 | #150 |
| 2018 | #164 |
| 2019 | #198 |
| 2020 | #186 |
| 2021 | #159 |
| 2022 | #134 |
| 2023 | #146 |
| 2024 | #129 |
| 2025 | #168 |
| 2026 | #161 |
🇳🇴Hyundai in Norway
Automotive| Year | Rank in Norway |
|---|---|
| 2013 | #56 |
| 2014 | #97 |
| 2015 | #125 |
| 2016 | #117 |
| 2017 | #172 |
| 2018 | #217 |
| 2019 | #161 |
| 2020 | #189 |
| 2021 | #161 |
| 2022 | #202 |
| 2023 | #149 |
| 2024 | #144 |
| 2025 | #172 |
| 2026 | #154 |
Want to know what's behind Hyundai's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Hyundai
Is Hyundai a sustainable brand?
Hyundai has been measured by the Sustainable Brand Index since 2013. Most recent rankings: Finland #227 (2026); Denmark #161 (2026); Norway #154 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Hyundai ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Hyundai ranks #154 in Norway in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Hyundai in Finland?
In Finland, Hyundai ranks #227 in 2026 (industry: Automotive). Its best position was #57 in 2013.
How sustainable is Hyundai in Denmark?
In Denmark, Hyundai ranks #161 in 2026 (industry: Automotive). Its best position was #48 in 2013.
How sustainable is Hyundai in Norway?
In Norway, Hyundai ranks #154 in 2026 (industry: Automotive). Its best position was #56 in 2013.
Where does this data on Hyundai come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →