Is Grumme ethical and sustainable?
Grumme has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Grumme ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Grumme ranks #1 in Sweden in 2026. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 1st (2026).
- Biggest year-over-year improvement in Sweden: moved up 2 positions from 2025 to 2026.
- Measured for 4 years (2023–2026) across 1 market.
Work at Grumme?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Grumme's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2023–2026.
🇸🇪Grumme in Sweden
Hygiene & Cleaning| Year | Rank in Sweden |
|---|---|
| 2023 | #4 |
| 2024 | #2 |
| 2025 | #3 |
| 2026 | #1 |
Want to know what's behind Grumme's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Grumme
Is Grumme a sustainable brand?
Grumme has been measured by the Sustainable Brand Index since 2023. Most recent rankings: Sweden #1 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Grumme ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Grumme ranks #1 in Sweden in 2026. A lower number is better.
How sustainable is Grumme in Sweden?
In Sweden, Grumme ranks #1 in 2026 (industry: Hygiene & Cleaning). Its best position was #1 in 2026.
Where does this data on Grumme come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →