Is Granit ethical and sustainable?
Granit has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Granit ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Granit ranks #231 in Sweden in 2026. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 231st (2026).
- All-time best result: 137th in Sweden (2021).
- Biggest year-over-year improvement in Sweden: moved up 84 positions from 2025 to 2026.
- Measured for 9 years (2018–2026) across 1 market.
Work at Granit?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Granit's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2018–2026.
🇸🇪Granit in Sweden
Furniture & Decoration - Stores| Year | Rank in Sweden |
|---|---|
| 2018 | #157 |
| 2019 | #139 |
| 2020 | #162 |
| 2021 | #137 |
| 2022 | #278 |
| 2023 | #312 |
| 2024 | #239 |
| 2025 | #315 |
| 2026 | #231 |
Want to know what's behind Granit's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Granit
Is Granit a sustainable brand?
Granit has been measured by the Sustainable Brand Index since 2018. Most recent rankings: Sweden #231 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Granit ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Granit ranks #231 in Sweden in 2026. A lower number is better.
How sustainable is Granit in Sweden?
In Sweden, Granit ranks #231 in 2026 (industry: Furniture & Decoration - Stores). Its best position was #137 in 2021.
Where does this data on Granit come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →