Is Fiskars ethical and sustainable?
Fiskars has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is Fiskars ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Fiskars ranks #2 in Finland in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 2nd (2026).
- Biggest year-over-year improvement in Sweden: moved up 21 positions from 2025 to 2026.
- Biggest year-over-year drop in Denmark: slipped 41 positions from 2025 to 2026.
- Measured for 9 years (2018–2026) across 4 markets.
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Fiskars's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2018–2026.
🇫🇮Fiskars in Finland
Hobby & Leisure| Year | Rank in Finland |
|---|---|
| 2018 | #7 |
| 2019 | #8 |
| 2020 | #11 |
| 2021 | #12 |
| 2022 | #4 |
| 2023 | #7 |
| 2024 | #7 |
| 2025 | #16 |
| 2026 | #2 |
🇩🇰Fiskars in Denmark
Hobby & Leisure| Year | Rank in Denmark |
|---|---|
| 2021 | #87 |
| 2022 | #157 |
| 2023 | #135 |
| 2024 | #105 |
| 2025 | #114 |
| 2026 | #155 |
🇳🇴Fiskars in Norway
Hobby & Leisure| Year | Rank in Norway |
|---|---|
| 2021 | #115 |
| 2022 | #106 |
| 2023 | #131 |
| 2024 | #125 |
| 2025 | #104 |
| 2026 | #114 |
🇸🇪Fiskars in Sweden
Hobby & Leisure| Year | Rank in Sweden |
|---|---|
| 2021 | #229 |
| 2022 | #229 |
| 2023 | #198 |
| 2024 | #144 |
| 2025 | #127 |
| 2026 | #106 |
Want to know what's behind Fiskars's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Fiskars
Is Fiskars a sustainable brand?
Fiskars has been measured by the Sustainable Brand Index since 2018. Most recent rankings: Finland #2 (2026); Denmark #155 (2026); Norway #114 (2026); Sweden #106 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Fiskars ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Fiskars ranks #2 in Finland in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is Fiskars in Finland?
In Finland, Fiskars ranks #2 in 2026 (industry: Hobby & Leisure). Its best position was #2 in 2026.
How sustainable is Fiskars in Denmark?
In Denmark, Fiskars ranks #155 in 2026 (industry: Hobby & Leisure). Its best position was #87 in 2021.
How sustainable is Fiskars in Norway?
In Norway, Fiskars ranks #114 in 2026 (industry: Hobby & Leisure). Its best position was #104 in 2025.
How sustainable is Fiskars in Sweden?
In Sweden, Fiskars ranks #106 in 2026 (industry: Hobby & Leisure). Its best position was #106 in 2026.
Where does this data on Fiskars come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →