Is First Price ethical and sustainable?
First Price has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is First Price ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, First Price ranks #177 in Norway in 2026. A lower number is better.
Key takeaways
- Strongest market today: Norway at 177th (2026).
- All-time best result: 86th in Norway (2014).
- Biggest year-over-year drop in Norway: slipped 34 positions from 2025 to 2026.
- Measured for 13 years (2014–2026) across 1 market.
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First Price's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2014–2026.
🇳🇴First Price in Norway
Food| Year | Rank in Norway |
|---|---|
| 2014 | #86 |
| 2015 | #96 |
| 2016 | #128 |
| 2017 | #103 |
| 2018 | #170 |
| 2019 | #87 |
| 2020 | #87 |
| 2021 | #136 |
| 2022 | #157 |
| 2023 | #111 |
| 2024 | #111 |
| 2025 | #143 |
| 2026 | #177 |
Want to know what's behind First Price's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about First Price
Is First Price a sustainable brand?
First Price has been measured by the Sustainable Brand Index since 2014. Most recent rankings: Norway #177 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is First Price ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, First Price ranks #177 in Norway in 2026. A lower number is better.
How sustainable is First Price in Norway?
In Norway, First Price ranks #177 in 2026 (industry: Food). Its best position was #86 in 2014.
Where does this data on First Price come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →