Is Finnair ethical and sustainable?
Finnair has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is Finnair ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Finnair ranks #97 in Finland in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 97th (2026).
- All-time best result: 27th in Finland (2018).
- Biggest year-over-year drop in Sweden: slipped 40 positions from 2025 to 2026.
- Measured for 15 years (2012–2026) across 4 markets.
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Finnair's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2012–2026.
🇫🇮Finnair in Finland
Airlines| Year | Rank in Finland |
|---|---|
| 2018 | #27 |
| 2019 | #40 |
| 2020 | #52 |
| 2021 | #49 |
| 2022 | #56 |
| 2023 | #79 |
| 2024 | #74 |
| 2025 | #84 |
| 2026 | #97 |
🇩🇰Finnair in Denmark
Airlines| Year | Rank in Denmark |
|---|---|
| 2019 | #145 |
| 2020 | #191 |
| 2021 | #205 |
| 2022 | #200 |
| 2023 | #212 |
| 2024 | #194 |
| 2025 | #222 |
| 2026 | #255 |
🇳🇴Finnair in Norway
Airlines| Year | Rank in Norway |
|---|---|
| 2019 | #218 |
| 2020 | #205 |
| 2021 | #250 |
| 2022 | #168 |
| 2023 | #187 |
| 2024 | #188 |
| 2025 | #182 |
| 2026 | #193 |
🇸🇪Finnair in Sweden
Airlines| Year | Rank in Sweden |
|---|---|
| 2012 | #120 |
| 2013 | #156 |
| 2014 | #158 |
| 2015 | #132 |
| 2016 | #186 |
| 2017 | #236 |
| 2018 | #250 |
| 2019 | #251 |
| 2020 | #256 |
| 2021 | #318 |
| 2022 | #378 |
| 2023 | #375 |
| 2024 | #297 |
| 2025 | #238 |
| 2026 | #278 |
Want to know what's behind Finnair's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Finnair
Is Finnair a sustainable brand?
Finnair has been measured by the Sustainable Brand Index since 2012. Most recent rankings: Finland #97 (2026); Denmark #255 (2026); Norway #193 (2026); Sweden #278 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Finnair ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Finnair ranks #97 in Finland in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is Finnair in Finland?
In Finland, Finnair ranks #97 in 2026 (industry: Airlines). Its best position was #27 in 2018.
How sustainable is Finnair in Denmark?
In Denmark, Finnair ranks #255 in 2026 (industry: Airlines). Its best position was #145 in 2019.
How sustainable is Finnair in Norway?
In Norway, Finnair ranks #193 in 2026 (industry: Airlines). Its best position was #168 in 2022.
How sustainable is Finnair in Sweden?
In Sweden, Finnair ranks #278 in 2026 (industry: Airlines). Its best position was #120 in 2012.
Where does this data on Finnair come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →