Is Fazer ethical and sustainable?
Fazer has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Fazer ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Fazer ranks #6 in Finland in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 6th (2026).
- All-time best result: 2nd in Finland (2015).
- Biggest year-over-year improvement in Finland: moved up 1 position from 2025 to 2026.
- Biggest year-over-year drop in Sweden: slipped 20 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 2 markets.
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Fazer's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇫🇮Fazer in Finland
Food| Year | Rank in Finland |
|---|---|
| 2014 | #3 |
| 2015 | #2 |
| 2016 | #2 |
| 2017 | #5 |
| 2018 | #3 |
| 2019 | #2 |
| 2020 | #10 |
| 2021 | #9 |
| 2022 | #8 |
| 2023 | #8 |
| 2024 | #8 |
| 2025 | #7 |
| 2026 | #6 |
🇸🇪Fazer in Sweden
Food| Year | Rank in Sweden |
|---|---|
| 2011 | #82 |
| 2012 | #134 |
| 2013 | #126 |
| 2014 | #137 |
| 2015 | #141 |
| 2016 | #168 |
| 2017 | #159 |
| 2018 | #216 |
| 2019 | #174 |
| 2020 | #208 |
| 2021 | #185 |
| 2022 | #203 |
| 2023 | #203 |
| 2024 | #226 |
| 2025 | #140 |
| 2026 | #160 |
Want to know what's behind Fazer's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Fazer
Is Fazer a sustainable brand?
Fazer has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Finland #6 (2026); Sweden #160 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Fazer ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Fazer ranks #6 in Finland in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Fazer in Finland?
In Finland, Fazer ranks #6 in 2026 (industry: Food). Its best position was #2 in 2015.
How sustainable is Fazer in Sweden?
In Sweden, Fazer ranks #160 in 2026 (industry: Food). Its best position was #82 in 2011.
Where does this data on Fazer come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →