Is Elgiganten ethical and sustainable?
Elgiganten has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Elgiganten ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Elgiganten ranks #145 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 145th (2026).
- All-time best result: 92nd in Denmark (2017).
- Biggest year-over-year drop in Sweden: slipped 70 positions from 2025 to 2026.
- Measured for 11 years (2016–2026) across 2 markets.
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Elgiganten's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2016–2026.
🇩🇰Elgiganten in Denmark
Home Appliances & Electronics - Stores| Year | Rank in Denmark |
|---|---|
| 2016 | #101 |
| 2017 | #92 |
| 2018 | #100 |
| 2019 | #126 |
| 2020 | #195 |
| 2021 | #186 |
| 2022 | #217 |
| 2023 | #133 |
| 2024 | #128 |
| 2025 | #137 |
| 2026 | #145 |
🇸🇪Elgiganten in Sweden
Home Appliances & Electronics - Stores| Year | Rank in Sweden |
|---|---|
| 2017 | #140 |
| 2018 | #154 |
| 2019 | #138 |
| 2020 | #148 |
| 2021 | #239 |
| 2022 | #189 |
| 2023 | #130 |
| 2024 | #172 |
| 2025 | #160 |
| 2026 | #230 |
Want to know what's behind Elgiganten's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Elgiganten
Is Elgiganten a sustainable brand?
Elgiganten has been measured by the Sustainable Brand Index since 2016. Most recent rankings: Denmark #145 (2026); Sweden #230 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Elgiganten ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Elgiganten ranks #145 in Denmark in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Elgiganten in Denmark?
In Denmark, Elgiganten ranks #145 in 2026 (industry: Home Appliances & Electronics - Stores). Its best position was #92 in 2017.
How sustainable is Elgiganten in Sweden?
In Sweden, Elgiganten ranks #230 in 2026 (industry: Home Appliances & Electronics - Stores). Its best position was #130 in 2023.
Where does this data on Elgiganten come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →