Is Dr. Oetker ethical and sustainable?
Dr. Oetker has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Dr. Oetker ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Dr. Oetker ranks #133 in the Netherlands in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 133rd (2026).
- All-time best result: 109th in the Netherlands (2020).
- Biggest year-over-year improvement in Denmark: moved up 14 positions from 2025 to 2026.
- Measured for 10 years (2017–2026) across 3 markets.
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Dr. Oetker's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2017–2026.
🇩🇰Dr. Oetker in Denmark
Food| Year | Rank in Denmark |
|---|---|
| 2017 | #174 |
| 2018 | #145 |
| 2019 | #149 |
| 2020 | #174 |
| 2021 | #151 |
| 2022 | #202 |
| 2023 | #199 |
| 2024 | #172 |
| 2025 | #253 |
| 2026 | #239 |
🇳🇴Dr. Oetker in Norway
Food| Year | Rank in Norway |
|---|---|
| 2017 | #175 |
| 2018 | #202 |
| 2019 | #177 |
| 2020 | #227 |
| 2021 | #238 |
| 2022 | #247 |
| 2023 | #202 |
| 2024 | #232 |
| 2025 | #221 |
| 2026 | #216 |
🇳🇱Dr. Oetker in the Netherlands
Food| Year | Rank in the Netherlands |
|---|---|
| 2020 | #109 |
| 2021 | #129 |
| 2022 | #111 |
| 2023 | #150 |
| 2024 | #167 |
| 2025 | #133 |
| 2026 | #133 |
Want to know what's behind Dr. Oetker's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Dr. Oetker
Is Dr. Oetker a sustainable brand?
Dr. Oetker has been measured by the Sustainable Brand Index since 2017. Most recent rankings: Denmark #239 (2026); Norway #216 (2026); the Netherlands #133 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Dr. Oetker ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Dr. Oetker ranks #133 in the Netherlands in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Dr. Oetker in Denmark?
In Denmark, Dr. Oetker ranks #239 in 2026 (industry: Food). Its best position was #145 in 2018.
How sustainable is Dr. Oetker in Norway?
In Norway, Dr. Oetker ranks #216 in 2026 (industry: Food). Its best position was #175 in 2017.
How sustainable is Dr. Oetker in the Netherlands?
In the Netherlands, Dr. Oetker ranks #133 in 2026 (industry: Food). Its best position was #109 in 2020.
Where does this data on Dr. Oetker come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →