Is Dove ethical and sustainable?
Dove has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 5 Nordic markets.
Is Dove ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Dove ranks #84 in Denmark in 2026, its strongest of 5 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 84th (2026).
- All-time best result: 62nd in Denmark (2025).
- Biggest year-over-year improvement in Finland: moved up 32 positions from 2025 to 2026.
- Measured for 5 years (2022–2026) across 5 markets.
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Dove's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2022–2026.
🇫🇮Dove in Finland
Beauty| Year | Rank in Finland |
|---|---|
| 2023 | #115 |
| 2024 | #134 |
| 2025 | #135 |
| 2026 | #103 |
🇩🇰Dove in Denmark
Beauty| Year | Rank in Denmark |
|---|---|
| 2023 | #67 |
| 2024 | #82 |
| 2025 | #62 |
| 2026 | #84 |
🇳🇴Dove in Norway
Beauty| Year | Rank in Norway |
|---|---|
| 2023 | #141 |
| 2024 | #207 |
| 2025 | #171 |
| 2026 | #178 |
🇸🇪Dove in Sweden
Beauty| Year | Rank in Sweden |
|---|---|
| 2023 | #173 |
| 2024 | #210 |
| 2025 | #190 |
| 2026 | #174 |
🇳🇱Dove in the Netherlands
Beauty| Year | Rank in the Netherlands |
|---|---|
| 2022 | #86 |
| 2023 | #103 |
| 2024 | #100 |
| 2025 | #97 |
| 2026 | #86 |
Want to know what's behind Dove's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Dove
Is Dove a sustainable brand?
Dove has been measured by the Sustainable Brand Index since 2022. Most recent rankings: Finland #103 (2026); Denmark #84 (2026); Norway #178 (2026); Sweden #174 (2026); the Netherlands #86 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Dove ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Dove ranks #84 in Denmark in 2026, its strongest of 5 markets. A lower number is better.
How sustainable is Dove in Finland?
In Finland, Dove ranks #103 in 2026 (industry: Beauty). Its best position was #103 in 2026.
How sustainable is Dove in Denmark?
In Denmark, Dove ranks #84 in 2026 (industry: Beauty). Its best position was #62 in 2025.
How sustainable is Dove in Norway?
In Norway, Dove ranks #178 in 2026 (industry: Beauty). Its best position was #141 in 2023.
How sustainable is Dove in Sweden?
In Sweden, Dove ranks #174 in 2026 (industry: Beauty). Its best position was #173 in 2023.
How sustainable is Dove in the Netherlands?
In the Netherlands, Dove ranks #86 in 2026 (industry: Beauty). Its best position was #86 in 2022.
Where does this data on Dove come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →