Is Danone ethical and sustainable?
Danone has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Danone ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Danone ranks #223 in Denmark in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 223rd (2026).
- All-time best result: 100th in Norway (2014).
- Biggest year-over-year improvement in Denmark: moved up 27 positions from 2025 to 2026.
- Biggest year-over-year drop in Norway: slipped 46 positions from 2025 to 2026.
- Measured for 13 years (2014–2026) across 3 markets.
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Danone's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2014–2026.
🇩🇰Danone in Denmark
Consumer Goods Corporations| Year | Rank in Denmark |
|---|---|
| 2014 | #131 |
| 2015 | #144 |
| 2016 | #163 |
| 2017 | #180 |
| 2018 | #194 |
| 2019 | #168 |
| 2020 | #155 |
| 2021 | #226 |
| 2022 | #221 |
| 2023 | #191 |
| 2024 | #244 |
| 2025 | #250 |
| 2026 | #223 |
🇳🇴Danone in Norway
Consumer Goods Corporations| Year | Rank in Norway |
|---|---|
| 2014 | #100 |
| 2015 | #100 |
| 2016 | #151 |
| 2017 | #209 |
| 2018 | #182 |
| 2019 | #193 |
| 2020 | #162 |
| 2021 | #180 |
| 2022 | #147 |
| 2023 | #139 |
| 2024 | #253 |
| 2025 | #228 |
| 2026 | #274 |
🇸🇪Danone in Sweden
Consumer Goods Corporations| Year | Rank in Sweden |
|---|---|
| 2014 | #193 |
| 2015 | #230 |
| 2016 | #227 |
| 2017 | #255 |
| 2018 | #315 |
| 2019 | #303 |
| 2020 | #315 |
| 2021 | #264 |
| 2022 | #370 |
| 2023 | #372 |
| 2024 | #422 |
| 2025 | #399 |
| 2026 | #384 |
Want to know what's behind Danone's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Danone
Is Danone a sustainable brand?
Danone has been measured by the Sustainable Brand Index since 2014. Most recent rankings: Denmark #223 (2026); Norway #274 (2026); Sweden #384 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Danone ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Danone ranks #223 in Denmark in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Danone in Denmark?
In Denmark, Danone ranks #223 in 2026 (industry: Consumer Goods Corporations). Its best position was #131 in 2014.
How sustainable is Danone in Norway?
In Norway, Danone ranks #274 in 2026 (industry: Consumer Goods Corporations). Its best position was #100 in 2014.
How sustainable is Danone in Sweden?
In Sweden, Danone ranks #384 in 2026 (industry: Consumer Goods Corporations). Its best position was #193 in 2014.
Where does this data on Danone come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →