Is Cubus ethical and sustainable?
Cubus has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Cubus ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Cubus ranks #183 in Norway in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 183rd (2026).
- All-time best result: 44th in Norway (2013).
- Biggest year-over-year improvement in Finland: moved up 4 positions from 2025 to 2026.
- Biggest year-over-year drop in Norway: slipped 31 positions from 2025 to 2026.
- Measured for 15 years (2012–2026) across 3 markets.
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Cubus's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2012–2026.
🇫🇮Cubus in Finland
Clothes & Fashion - Stores| Year | Rank in Finland |
|---|---|
| 2013 | #63 |
| 2014 | #103 |
| 2015 | #122 |
| 2016 | #131 |
| 2017 | #136 |
| 2018 | #165 |
| 2019 | #153 |
| 2020 | #166 |
| 2021 | #182 |
| 2022 | #211 |
| 2023 | #218 |
| 2024 | #224 |
| 2025 | #240 |
| 2026 | #236 |
🇳🇴Cubus in Norway
Clothes & Fashion - Stores| Year | Rank in Norway |
|---|---|
| 2013 | #44 |
| 2014 | #66 |
| 2015 | #115 |
| 2016 | #111 |
| 2017 | #78 |
| 2018 | #175 |
| 2019 | #84 |
| 2020 | #170 |
| 2021 | #149 |
| 2022 | #144 |
| 2023 | #140 |
| 2024 | #173 |
| 2025 | #152 |
| 2026 | #183 |
🇸🇪Cubus in Sweden
Clothes & Fashion - Stores| Year | Rank in Sweden |
|---|---|
| 2012 | #154 |
| 2013 | #187 |
| 2014 | #219 |
| 2016 | #239 |
| 2017 | #222 |
| 2018 | #290 |
| 2019 | #260 |
| 2020 | #300 |
| 2021 | #342 |
| 2022 | #360 |
| 2023 | #283 |
| 2024 | #361 |
| 2025 | #326 |
| 2026 | #337 |
Want to know what's behind Cubus's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Cubus
Is Cubus a sustainable brand?
Cubus has been measured by the Sustainable Brand Index since 2012. Most recent rankings: Finland #236 (2026); Norway #183 (2026); Sweden #337 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Cubus ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Cubus ranks #183 in Norway in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Cubus in Finland?
In Finland, Cubus ranks #236 in 2026 (industry: Clothes & Fashion - Stores). Its best position was #63 in 2013.
How sustainable is Cubus in Norway?
In Norway, Cubus ranks #183 in 2026 (industry: Clothes & Fashion - Stores). Its best position was #44 in 2013.
How sustainable is Cubus in Sweden?
In Sweden, Cubus ranks #337 in 2026 (industry: Clothes & Fashion - Stores). Its best position was #154 in 2012.
Where does this data on Cubus come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →