Is Comfort Hotel ethical and sustainable?
Comfort Hotel has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is Comfort Hotel ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Comfort Hotel ranks #55 in Norway in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 55th (2026).
- All-time best result: 9th in Norway (2013).
- Biggest year-over-year drop in Denmark: slipped 36 positions from 2025 to 2026.
- Measured for 15 years (2012–2026) across 4 markets.
Work at Comfort Hotel?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Comfort Hotel's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2012–2026.
🇫🇮Comfort Hotel in Finland
Hotels| Year | Rank in Finland |
|---|---|
| 2025 | #173 |
| 2026 | #208 |
🇩🇰Comfort Hotel in Denmark
Hotels| Year | Rank in Denmark |
|---|---|
| 2025 | #67 |
| 2026 | #103 |
🇳🇴Comfort Hotel in Norway
Hotels| Year | Rank in Norway |
|---|---|
| 2013 | #9 |
| 2014 | #12 |
| 2015 | #12 |
| 2016 | #20 |
| 2017 | #32 |
| 2018 | #18 |
| 2019 | #19 |
| 2020 | #20 |
| 2021 | #33 |
| 2022 | #36 |
| 2023 | #28 |
| 2024 | #53 |
| 2025 | #41 |
| 2026 | #55 |
🇸🇪Comfort Hotel in Sweden
Hotels| Year | Rank in Sweden |
|---|---|
| 2012 | #42 |
| 2013 | #76 |
| 2014 | #56 |
| 2015 | #76 |
| 2016 | #60 |
| 2017 | #72 |
| 2018 | #62 |
| 2019 | #63 |
| 2020 | #72 |
| 2021 | #72 |
| 2022 | #136 |
| 2023 | #99 |
| 2024 | #94 |
| 2025 | #97 |
| 2026 | #112 |
Want to know what's behind Comfort Hotel's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Comfort Hotel
Is Comfort Hotel a sustainable brand?
Comfort Hotel has been measured by the Sustainable Brand Index since 2012. Most recent rankings: Finland #208 (2026); Denmark #103 (2026); Norway #55 (2026); Sweden #112 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Comfort Hotel ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Comfort Hotel ranks #55 in Norway in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is Comfort Hotel in Finland?
In Finland, Comfort Hotel ranks #208 in 2026 (industry: Hotels). Its best position was #173 in 2025.
How sustainable is Comfort Hotel in Denmark?
In Denmark, Comfort Hotel ranks #103 in 2026 (industry: Hotels). Its best position was #67 in 2025.
How sustainable is Comfort Hotel in Norway?
In Norway, Comfort Hotel ranks #55 in 2026 (industry: Hotels). Its best position was #9 in 2013.
How sustainable is Comfort Hotel in Sweden?
In Sweden, Comfort Hotel ranks #112 in 2026 (industry: Hotels). Its best position was #42 in 2012.
Where does this data on Comfort Hotel come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →