Is Clarion Hotel ethical and sustainable?
Clarion Hotel has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 4 Nordic markets.
Is Clarion Hotel ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Clarion Hotel ranks #56 in Norway in 2026, its strongest of 4 markets. A lower number is better.
Key takeaways
- Strongest market today: Norway at 56th (2026).
- All-time best result: 6th in Norway (2015).
- Biggest year-over-year improvement in Sweden: moved up 3 positions from 2025 to 2026.
- Biggest year-over-year drop in Denmark: slipped 21 positions from 2025 to 2026.
- Measured for 15 years (2012–2026) across 4 markets.
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Clarion Hotel's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2012–2026.
🇫🇮Clarion Hotel in Finland
Hotels| Year | Rank in Finland |
|---|---|
| 2025 | #141 |
| 2026 | #151 |
🇩🇰Clarion Hotel in Denmark
Hotels| Year | Rank in Denmark |
|---|---|
| 2025 | #171 |
| 2026 | #192 |
🇳🇴Clarion Hotel in Norway
Hotels| Year | Rank in Norway |
|---|---|
| 2013 | #18 |
| 2014 | #10 |
| 2015 | #6 |
| 2016 | #16 |
| 2017 | #42 |
| 2018 | #27 |
| 2019 | #9 |
| 2020 | #28 |
| 2021 | #32 |
| 2022 | #24 |
| 2023 | #23 |
| 2024 | #34 |
| 2025 | #35 |
| 2026 | #56 |
🇸🇪Clarion Hotel in Sweden
Hotels| Year | Rank in Sweden |
|---|---|
| 2012 | #41 |
| 2013 | #62 |
| 2014 | #44 |
| 2015 | #31 |
| 2016 | #26 |
| 2017 | #55 |
| 2018 | #49 |
| 2019 | #40 |
| 2020 | #58 |
| 2021 | #53 |
| 2022 | #86 |
| 2023 | #105 |
| 2024 | #66 |
| 2025 | #69 |
| 2026 | #66 |
Want to know what's behind Clarion Hotel's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Clarion Hotel
Is Clarion Hotel a sustainable brand?
Clarion Hotel has been measured by the Sustainable Brand Index since 2012. Most recent rankings: Finland #151 (2026); Denmark #192 (2026); Norway #56 (2026); Sweden #66 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Clarion Hotel ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Clarion Hotel ranks #56 in Norway in 2026, its strongest of 4 markets. A lower number is better.
How sustainable is Clarion Hotel in Finland?
In Finland, Clarion Hotel ranks #151 in 2026 (industry: Hotels). Its best position was #141 in 2025.
How sustainable is Clarion Hotel in Denmark?
In Denmark, Clarion Hotel ranks #192 in 2026 (industry: Hotels). Its best position was #171 in 2025.
How sustainable is Clarion Hotel in Norway?
In Norway, Clarion Hotel ranks #56 in 2026 (industry: Hotels). Its best position was #6 in 2015.
How sustainable is Clarion Hotel in Sweden?
In Sweden, Clarion Hotel ranks #66 in 2026 (industry: Hotels). Its best position was #26 in 2016.
Where does this data on Clarion Hotel come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →