Is Burger King ethical and sustainable?
Burger King has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 5 Nordic markets.
Is Burger King ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Burger King ranks #206 in the Netherlands in 2026, its strongest of 5 markets. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 206th (2026).
- All-time best result: 90th in Sweden (2011).
- Biggest year-over-year improvement in Denmark: moved up 22 positions from 2025 to 2026.
- Biggest year-over-year drop in Norway: slipped 76 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 5 markets.
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Burger King's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇫🇮Burger King in Finland
Restaurants, Cafes & Take-away| Year | Rank in Finland |
|---|---|
| 2017 | #130 |
| 2018 | #124 |
| 2019 | #136 |
| 2020 | #145 |
| 2021 | #175 |
| 2022 | #205 |
| 2023 | #195 |
| 2024 | #203 |
| 2025 | #192 |
| 2026 | #213 |
🇩🇰Burger King in Denmark
Restaurants, Cafes & Take-away| Year | Rank in Denmark |
|---|---|
| 2014 | #104 |
| 2015 | #99 |
| 2016 | #132 |
| 2017 | #120 |
| 2018 | #157 |
| 2019 | #180 |
| 2020 | #160 |
| 2021 | #215 |
| 2022 | #199 |
| 2023 | #227 |
| 2024 | #236 |
| 2025 | #248 |
| 2026 | #226 |
🇳🇴Burger King in Norway
Restaurants, Cafes & Take-away| Year | Rank in Norway |
|---|---|
| 2015 | #157 |
| 2016 | #164 |
| 2017 | #193 |
| 2018 | #218 |
| 2019 | #146 |
| 2020 | #175 |
| 2021 | #171 |
| 2022 | #231 |
| 2023 | #166 |
| 2024 | #233 |
| 2025 | #165 |
| 2026 | #241 |
🇸🇪Burger King in Sweden
Restaurants, Cafes & Take-away| Year | Rank in Sweden |
|---|---|
| 2011 | #90 |
| 2012 | #98 |
| 2013 | #128 |
| 2014 | #132 |
| 2015 | #136 |
| 2016 | #158 |
| 2017 | #179 |
| 2018 | #172 |
| 2019 | #213 |
| 2020 | #214 |
| 2021 | #272 |
| 2022 | #268 |
| 2023 | #300 |
| 2024 | #355 |
| 2025 | #298 |
| 2026 | #364 |
🇳🇱Burger King in the Netherlands
Restaurants, Cafes & Take-away| Year | Rank in the Netherlands |
|---|---|
| 2017 | #107 |
| 2018 | #153 |
| 2019 | #152 |
| 2020 | #179 |
| 2021 | #198 |
| 2022 | #221 |
| 2023 | #214 |
| 2024 | #205 |
| 2025 | #203 |
| 2026 | #206 |
Want to know what's behind Burger King's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Burger King
Is Burger King a sustainable brand?
Burger King has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Finland #213 (2026); Denmark #226 (2026); Norway #241 (2026); Sweden #364 (2026); the Netherlands #206 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Burger King ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Burger King ranks #206 in the Netherlands in 2026, its strongest of 5 markets. A lower number is better.
How sustainable is Burger King in Finland?
In Finland, Burger King ranks #213 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #124 in 2018.
How sustainable is Burger King in Denmark?
In Denmark, Burger King ranks #226 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #99 in 2015.
How sustainable is Burger King in Norway?
In Norway, Burger King ranks #241 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #146 in 2019.
How sustainable is Burger King in Sweden?
In Sweden, Burger King ranks #364 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #90 in 2011.
How sustainable is Burger King in the Netherlands?
In the Netherlands, Burger King ranks #206 in 2026 (industry: Restaurants, Cafes & Take-away). Its best position was #107 in 2017.
Where does this data on Burger King come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →