Is Beter Bed ethical and sustainable?
Beter Bed has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Beter Bed ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Beter Bed ranks #166 in the Netherlands in 2026. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 166th (2026).
- All-time best result: 134th in the Netherlands (2020).
- Biggest year-over-year improvement in the Netherlands: moved up 32 positions from 2025 to 2026.
- Measured for 9 years (2018–2026) across 1 market.
Work at Beter Bed?
The ranking is only the headline. See what a Brand Snapshot shows behind it: the underlying score, the environmental and social split, and how you compare with your industry. Leave your work email and download an example straight away.
We may follow up by email. See our privacy policy.
Beter Bed's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2018–2026.
🇳🇱Beter Bed in the Netherlands
Furniture & Decoration| Year | Rank in the Netherlands |
|---|---|
| 2018 | #140 |
| 2019 | #153 |
| 2020 | #134 |
| 2021 | #152 |
| 2022 | #165 |
| 2023 | #206 |
| 2024 | #200 |
| 2025 | #198 |
| 2026 | #166 |
Want to know what's behind Beter Bed's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Beter Bed
Is Beter Bed a sustainable brand?
Beter Bed has been measured by the Sustainable Brand Index since 2018. Most recent rankings: the Netherlands #166 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Beter Bed ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Beter Bed ranks #166 in the Netherlands in 2026. A lower number is better.
How sustainable is Beter Bed in the Netherlands?
In the Netherlands, Beter Bed ranks #166 in 2026 (industry: Furniture & Decoration). Its best position was #134 in 2020.
Where does this data on Beter Bed come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →