Is Best Western ethical and sustainable?
Best Western has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Best Western ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Best Western ranks #154 in Denmark in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 154th (2026).
- All-time best result: 34th in Denmark (2013).
- Biggest year-over-year drop in Sweden: slipped 61 positions from 2025 to 2026.
- Measured for 15 years (2012–2026) across 3 markets.
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Best Western's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2012–2026.
🇩🇰Best Western in Denmark
Hotels| Year | Rank in Denmark |
|---|---|
| 2013 | #34 |
| 2014 | #53 |
| 2015 | #67 |
| 2016 | #59 |
| 2017 | #74 |
| 2018 | #115 |
| 2019 | #89 |
| 2020 | #113 |
| 2021 | #100 |
| 2022 | #87 |
| 2023 | #126 |
| 2024 | #97 |
| 2025 | #145 |
| 2026 | #154 |
🇳🇴Best Western in Norway
Hotels| Year | Rank in Norway |
|---|---|
| 2013 | #46 |
| 2014 | #58 |
| 2015 | #50 |
| 2016 | #69 |
| 2017 | #104 |
| 2018 | #116 |
| 2019 | #127 |
| 2020 | #188 |
| 2021 | #173 |
| 2022 | #248 |
| 2023 | #207 |
| 2024 | #209 |
| 2025 | #219 |
| 2026 | #233 |
🇸🇪Best Western in Sweden
Hotels| Year | Rank in Sweden |
|---|---|
| 2012 | #89 |
| 2013 | #84 |
| 2014 | #72 |
| 2015 | #78 |
| 2016 | #87 |
| 2017 | #111 |
| 2018 | #116 |
| 2019 | #123 |
| 2020 | #110 |
| 2021 | #143 |
| 2022 | #164 |
| 2023 | #255 |
| 2024 | #240 |
| 2025 | #150 |
| 2026 | #211 |
Want to know what's behind Best Western's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Best Western
Is Best Western a sustainable brand?
Best Western has been measured by the Sustainable Brand Index since 2012. Most recent rankings: Denmark #154 (2026); Norway #233 (2026); Sweden #211 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Best Western ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Best Western ranks #154 in Denmark in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Best Western in Denmark?
In Denmark, Best Western ranks #154 in 2026 (industry: Hotels). Its best position was #34 in 2013.
How sustainable is Best Western in Norway?
In Norway, Best Western ranks #233 in 2026 (industry: Hotels). Its best position was #46 in 2013.
How sustainable is Best Western in Sweden?
In Sweden, Best Western ranks #211 in 2026 (industry: Hotels). Its best position was #72 in 2014.
Where does this data on Best Western come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →