Is Barilla ethical and sustainable?
Barilla has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Barilla ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Barilla ranks #184 in Finland in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: Finland at 184th (2026).
- All-time best result: 167th in Sweden (2015).
- Biggest year-over-year improvement in Sweden: moved up 57 positions from 2025 to 2026.
- Measured for 12 years (2015–2026) across 2 markets.
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Barilla's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2015–2026.
🇫🇮Barilla in Finland
Food| Year | Rank in Finland |
|---|---|
| 2026 | #184 |
🇸🇪Barilla in Sweden
Food| Year | Rank in Sweden |
|---|---|
| 2015 | #167 |
| 2016 | #187 |
| 2017 | #213 |
| 2018 | #190 |
| 2019 | #226 |
| 2020 | #238 |
| 2021 | #314 |
| 2022 | #265 |
| 2023 | #267 |
| 2024 | #234 |
| 2025 | #302 |
| 2026 | #245 |
Want to know what's behind Barilla's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Barilla
Is Barilla a sustainable brand?
Barilla has been measured by the Sustainable Brand Index since 2015. Most recent rankings: Finland #184 (2026); Sweden #245 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Barilla ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Barilla ranks #184 in Finland in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Barilla in Finland?
In Finland, Barilla ranks #184 in 2026 (industry: Food). Its best position was #184 in 2026.
How sustainable is Barilla in Sweden?
In Sweden, Barilla ranks #245 in 2026 (industry: Food). Its best position was #167 in 2015.
Where does this data on Barilla come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →