Is Audi ethical and sustainable?
Audi has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Audi ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Audi ranks #73 in Denmark in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: Denmark at 73rd (2026).
- All-time best result: 11th in Denmark (2013).
- Biggest year-over-year improvement in Denmark: moved up 34 positions from 2025 to 2026.
- Measured for 16 years (2011–2026) across 3 markets.
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Audi's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇩🇰Audi in Denmark
Automotive| Year | Rank in Denmark |
|---|---|
| 2013 | #11 |
| 2014 | #24 |
| 2015 | #47 |
| 2016 | #69 |
| 2017 | #63 |
| 2018 | #72 |
| 2019 | #77 |
| 2020 | #104 |
| 2021 | #109 |
| 2022 | #100 |
| 2023 | #132 |
| 2024 | #133 |
| 2025 | #107 |
| 2026 | #73 |
🇳🇴Audi in Norway
Automotive| Year | Rank in Norway |
|---|---|
| 2013 | #24 |
| 2014 | #59 |
| 2015 | #39 |
| 2016 | #82 |
| 2017 | #122 |
| 2018 | #130 |
| 2019 | #131 |
| 2020 | #131 |
| 2021 | #138 |
| 2022 | #138 |
| 2023 | #104 |
| 2024 | #121 |
| 2025 | #105 |
| 2026 | #137 |
🇸🇪Audi in Sweden
Automotive| Year | Rank in Sweden |
|---|---|
| 2011 | #30 |
| 2012 | #66 |
| 2013 | #82 |
| 2014 | #101 |
| 2015 | #100 |
| 2016 | #105 |
| 2017 | #128 |
| 2018 | #173 |
| 2019 | #210 |
| 2020 | #234 |
| 2021 | #222 |
| 2022 | #188 |
| 2023 | #154 |
| 2024 | #223 |
| 2025 | #246 |
Want to know what's behind Audi's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Audi
Is Audi a sustainable brand?
Audi has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Denmark #73 (2026); Norway #137 (2026); Sweden #246 (2025). Lower rank numbers mean consumers see the brand as more sustainable.
Is Audi ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Audi ranks #73 in Denmark in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Audi in Denmark?
In Denmark, Audi ranks #73 in 2026 (industry: Automotive). Its best position was #11 in 2013.
How sustainable is Audi in Norway?
In Norway, Audi ranks #137 in 2026 (industry: Automotive). Its best position was #24 in 2013.
How sustainable is Audi in Sweden?
In Sweden, Audi ranks #246 in 2025 (industry: Automotive). Its best position was #30 in 2011.
Where does this data on Audi come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →