Is Apple ethical and sustainable?
Apple has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 2 Nordic markets.
Is Apple ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Apple ranks #130 in the Netherlands in 2026, its strongest of 2 markets. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 130th (2026).
- All-time best result: 71st in Sweden (2014).
- Biggest year-over-year improvement in Sweden: moved up 46 positions from 2024 to 2025.
- Measured for 16 years (2011–2026) across 2 markets.
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Apple's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2011–2026.
🇸🇪Apple in Sweden
Home Appliances & Electronics - Brands| Year | Rank in Sweden |
|---|---|
| 2011 | #72 |
| 2012 | #81 |
| 2013 | #93 |
| 2014 | #71 |
| 2015 | #90 |
| 2016 | #92 |
| 2017 | #104 |
| 2018 | #89 |
| 2019 | #122 |
| 2020 | #124 |
| 2021 | #107 |
| 2022 | #180 |
| 2023 | #137 |
| 2024 | #254 |
| 2025 | #208 |
🇳🇱Apple in the Netherlands
Digital| Year | Rank in the Netherlands |
|---|---|
| 2021 | #102 |
| 2022 | #159 |
| 2023 | #144 |
| 2024 | #130 |
| 2025 | #102 |
| 2026 | #130 |
Want to know what's behind Apple's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Apple
Is Apple a sustainable brand?
Apple has been measured by the Sustainable Brand Index since 2011. Most recent rankings: Sweden #208 (2025); the Netherlands #130 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Apple ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Apple ranks #130 in the Netherlands in 2026, its strongest of 2 markets. A lower number is better.
How sustainable is Apple in Sweden?
In Sweden, Apple ranks #208 in 2025 (industry: Home Appliances & Electronics - Brands). Its best position was #71 in 2014.
How sustainable is Apple in the Netherlands?
In the Netherlands, Apple ranks #130 in 2026 (industry: Digital). Its best position was #102 in 2021.
Where does this data on Apple come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →