Is Alpro ethical and sustainable?
Alpro has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 3 Nordic markets.
Is Alpro ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Alpro ranks #16 in the Netherlands in 2026, its strongest of 3 markets. A lower number is better.
Key takeaways
- Strongest market today: the Netherlands at 16th (2026).
- All-time best result: 8th in the Netherlands (2022).
- Biggest year-over-year drop in Sweden: slipped 60 positions from 2024 to 2025.
- Measured for 8 years (2019–2026) across 3 markets.
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Alpro's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2019–2026.
🇫🇮Alpro in Finland
Food| Year | Rank in Finland |
|---|---|
| 2021 | #81 |
| 2022 | #38 |
| 2023 | #69 |
| 2024 | #67 |
| 2025 | #68 |
| 2026 | #83 |
🇸🇪Alpro in Sweden
Food| Year | Rank in Sweden |
|---|---|
| 2021 | #77 |
| 2022 | #49 |
| 2023 | #106 |
| 2024 | #78 |
| 2025 | #138 |
🇳🇱Alpro in the Netherlands
Food| Year | Rank in the Netherlands |
|---|---|
| 2019 | #13 |
| 2020 | #20 |
| 2021 | #15 |
| 2022 | #8 |
| 2023 | #15 |
| 2024 | #15 |
| 2025 | #16 |
| 2026 | #16 |
Want to know what's behind Alpro's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Alpro
Is Alpro a sustainable brand?
Alpro has been measured by the Sustainable Brand Index since 2019. Most recent rankings: Finland #83 (2026); Sweden #138 (2025); the Netherlands #16 (2026). Lower rank numbers mean consumers see the brand as more sustainable.
Is Alpro ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Alpro ranks #16 in the Netherlands in 2026, its strongest of 3 markets. A lower number is better.
How sustainable is Alpro in Finland?
In Finland, Alpro ranks #83 in 2026 (industry: Food). Its best position was #38 in 2022.
How sustainable is Alpro in Sweden?
In Sweden, Alpro ranks #138 in 2025 (industry: Food). Its best position was #49 in 2022.
How sustainable is Alpro in the Netherlands?
In the Netherlands, Alpro ranks #16 in 2026 (industry: Food). Its best position was #8 in 2022.
Where does this data on Alpro come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2026, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →