Is Absolut Vodka ethical and sustainable?
Absolut Vodka has been measured by the Sustainable Brand Index – the largest independent study of sustainability and brands in Europe – across 1 Nordic market.
Is Absolut Vodka ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Absolut Vodka ranks #301 in Sweden in 2025. A lower number is better.
Key takeaways
- Strongest market today: Sweden at 301st (2025).
- All-time best result: 127th in Sweden (2020).
- Biggest year-over-year drop in Sweden: slipped 23 positions from 2024 to 2025.
- Measured for 12 years (2014–2025) across 1 market.
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Absolut Vodka's ranking trend
Lower is better · #1 = most sustainable in marketAnnual position within each country's full brand universe, 2014–2025.
🇸🇪Absolut Vodka in Sweden
Beverage| Year | Rank in Sweden |
|---|---|
| 2014 | #164 |
| 2015 | #157 |
| 2016 | #166 |
| 2017 | #184 |
| 2018 | #199 |
| 2019 | #219 |
| 2020 | #127 |
| 2021 | #338 |
| 2022 | #338 |
| 2023 | #342 |
| 2024 | #278 |
| 2025 | #301 |
Want to know what's behind Absolut Vodka's ranking?
The full brand report shows your sustainability score, what's driving it, how you compare to competitors, and where you're exposed – with 16 years of trend data.
Questions about Absolut Vodka
Is Absolut Vodka a sustainable brand?
Absolut Vodka has been measured by the Sustainable Brand Index since 2014. Most recent rankings: Sweden #301 (2025). Lower rank numbers mean consumers see the brand as more sustainable.
Is Absolut Vodka ethical?
The Sustainable Brand Index does not audit companies. It measures how consumers see a brand's environmental and social responsibility, which is close to what most people mean by ethical. On that measure, Absolut Vodka ranks #301 in Sweden in 2025. A lower number is better.
How sustainable is Absolut Vodka in Sweden?
In Sweden, Absolut Vodka ranks #301 in 2025 (industry: Beverage). Its best position was #127 in 2020.
Where does this data on Absolut Vodka come from?
From the Sustainable Brand Index, an independent consumer study run by SB Insight since 2011, with more than 80,000 interviews a year in Finland, Denmark, Norway, Sweden and the Netherlands.
Source: Sustainable Brand Index 2025, SB Insight.
About the ranking
The Sustainable Brand Index measures how consumers perceive a brand's sustainability – both environmental and social responsibility. Rankings are based on annual surveys of more than 80,000 consumers across Finland, Denmark, Norway, Sweden and the Netherlands. Brands are ranked within their industry and country.
Read the full methodology →