Marc, 46
The Unconvinced Pragmatist
"All the eco-talk? It's not why I choose a sofa."
EXAMPLE · FURNITURE, SWEDEN
45% OF HIS SEGMENT: NO GREEN CLAIM IMPROVES THEIR VIEW
SBI Claims CheckA Sustainable Brand Index offer
A 23-second explainer · no sound
EU EmpCo Directive · Applies 27 September 2026
Your green claims are about to be judged. Meet the jury first.
See how real consumer groups read your sustainability claim before the market and the regulator do. Start with one claim, free, in under a minute.
One claim. Free. Results in under a minute.
T-MINUS – : – : – until the average-consumer test applies
[ FREE · ONE CLAIM ]
Test one claim free, right now.
- 01
Write your claim
Paste it as it appears on pack or in an ad.
- 02
Pick your market
Sweden, Norway, Denmark, Finland or the Netherlands.
- 03
See the reaction
Four consumer groups read it, and you get a verdict.
What you get, free
- A verdict: green, amber or red
- How four consumer groups react, in plain words
- Which parts of the claim carry risk
- Questions the data cannot answer, flagged
Included in Claims Check, €4,900
- Suggested rewording
- How your brand scores on this today
- Up to 10 claims
Not a legal question. An empirical one.
From 27 September 2026, green claims that mislead the average consumer are illegal. Lawyers can tell you what is banned. They cannot tell you how consumers actually read your claim, and that is the standard that will be applied.
4%
of turnover, maximum fine
27 Sept 2026
the test applies
<3/5
consumer trust in sustainability communication, and falling
0 years of data
0 respondents / year
0+ brands
0+ industries
0 markets
The Silicon Panel
Four consumers. Sixteen years of evidence. Zero patience for a weak claim.
Four synthetic consumers, each grounded in what real respondents in your market require, reward and reject. Built on the Sustainable Brand Index, Europe's largest brand study on sustainability. When a question falls outside the data, the panel says so.
Anna, 47
The Mainstream Expecter
"I don't read reports. But treat staff badly and I'm gone."
EXAMPLE · FURNITURE, SWEDEN
43%: DECENT WORKING CONDITIONS ARE NON-NEGOTIABLE
Miriam, 47
The Critical Examiner
"Certified by whom? Show me."
EXAMPLE · FURNITURE, SWEDEN
31%: NO TRANSPARENCY, NO PURCHASE
Kim, 42
The All-In Idealist
"One visible failure outweighs ten good deeds."
EXAMPLE · FURNITURE, SWEDEN
ONLY 4% SAY NOTHING IS A MUST
How it works
Screen. Test. Monitor.
01 · Claims Check · €4,900
Up to 10 claims through the Silicon Panel, with risk flags and rewording advice. 1 to 2 weeks.
02 · Claims Test · €9,900 per market
Up to five claims tested on around 1,000 consumers per market, exact wordings, four weeks. The consumer evidence behind a claim.
03 · Claims Monitor · €15,000 per year
Standing screening access, one Claims Test wave a year, and tracking of how credible your communication is.
Went quiet on sustainability? Claims Check + Silence Check, €8,900: Both sides: what you can safely say, and what going quiet has already cost you.
Silicon screens. Humans substantiate.
The panel flags what the data cannot answer and routes it to real fieldwork. Only real consumers can form the evidence the average-consumer standard demands.
Common questions.
Start free. Go deeper when you need to.
Or get the full Claims Check: send us the claims you want screened and we come back within one working day.
Erik Elvingsson Hedén · Sustainable Brand Index
SBI Claims Check provides consumer evidence, not legal advice. Silicon Panel output is a screening tool and does not constitute an evidence file under the Empowering Consumers Directive.