Sustainable Brand Index · Research library
Research & Reports
What consumers think. What changes their minds. Research on sustainability, brand reputation and the choices people make.
Published reports
4 publications
Latest reportBrand reputationNovember 2026PDF
Consumers punish cheats, not polluters
What thirteen years of Sustainable Brand Index data show about which brand scandals stick, and which pass without a trace.
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Annual outlookSeptember 2026PDF
Outlook 2027
Where sustainability and brand are heading in 2027, across the Nordics.
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Brand strategyFebruary 2026PDF
What Drives Position For a Sustainable Brand?
A report about how different factors influence the way your brand is perceived from the start.
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Brand strategyFebruary 2026PDF
What Drives Growth For a Sustainable Brand?
A report about what factors matter the most to be seen as MORE sustainable by consumers.
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